Sulphate Free Haircare

Who's it For? All types of dry hair seeking moisture Introduction This nourishing leave-in delivers instant hydration while providing ongoing repair and protection from the cortex to the cuticle. Nº.5 LEAVE-IN immediately seals split ends and...

Who's it For? Hair that is dry and prone to tangling.  Introduction Capture the essence of Milan with Alfaparf's NEW Semi Di Lino Moisture Gift Set, which is complete with a trio of three Alfaparf moisture bestsellers and an adorable box inspired...

Who's it For? Normal Hair  Introduction Three of our must-have products to revitalize, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love their Alfaparf Diamond Set! *Please Note that...

Who's it For? The Color WOW Extra Strength Dream Coat Ultra Moisturising Anti-Frizz Treatment 200ml is designed for individuals with all hair types who struggle with frizz and lackluster hair. Whether you have straight, wavy, curly, or coily hair, this...

Who's it For? Hair that is dry and needs moisture Introduction This Alfaparf Semi Di Lino Moisture Bundle contains three of our must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into...

Who's it for? Dry colour treated hair to keep it protected and hydrated. Introduction: Moisturise your dry hair with this hydrating duo, allow the nourishing formula to cover the hair and quench the thirst for hydration. Advanced Hydrating...

Who's it For? Lacklustre and dull hair in need of shine and illumination Introduction This Alfaparf Gift Set is inspired by Walking in Milan. Three bestsellers from the Alfaparf Semi Di Lino Diamond range are included in this fabulous gift set which...

Who's it for? Dry hair in need of nourishment. Introduction: Bring dry hair back to life with this Hair Care Trio. Get visibly soft hair that's easy to comb through and deeply nourished, with the moisture your hair needs for its new lease of life...

Who's it For? Thin & Aging Hair Introduction This thickening low shampoo offers a gentle cleanse, delivering body for thicker and more revitalised hair. Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on the...

Who's it For? Thin & Aging Hair Introduction This thickening conditioner detangles & nourishes while replenishing the hair for body and softness.  Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

Who's it For? Dry, Dehydrated Hair Introduction Does dry, tangled hair leave you feeling frustrated? Embrace a touch of Milanese magic with the Alfaparf Semi Di Lino Moisture bundle. This bundle offers deep hydration solution for thirsty strands...

Who's It For? Hair that is prone to frizz, flyaways and unruliness.  Introduction Treat yourself or a loved one to this fabulous Alfaparf Semi Di Lino Smooth gift set, inspired by a walk in Milan! Filled with a trio of amazing treats to control...

Who is it for? All hair types Introduction Moroccanoil® Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula...

Who's it For? Frizzy Hair Introduction Dreaming of smooth, frizz-free hair that defies the elements? Look no further than the Alfaparf Semi Di Lino Smooth Bundle. This luxurious trio is your secret weapon to: Tame unruly hair Combat frizz and...

Who's it For? All Hair Types Introduction Alfaparf Semi Di Lino Sublime Detoxifying Low Shampoo gently cleanses and provides intensive cleansing, removing cosmetic product residue, hard water minerals, chlorine, excess oil, impurities and pollutant...

Who's it For? Dry hair in need of moisture Introduction Introducing the NEW Alfaparf Semi Di Lino Moisture Gift Set for 2024! This trio of hair treats is the perfect gift for anyone with dry hair that is prone to tangling. Featuring three bestsellers...

Who's it For? Fine, Thinning & Aging Hair Introduction The Alfaparf Semi Di Lino Density Gift Set is a targeted haircare kit designed to strengthen thinning or fragile hair, helping to enhance hair density and fullness. Featuring three...

Who's it For? Damaged Hair Introduction The Alfaparf Reconstruction Gift set is the perfect present for anyone who wants to repair their hair. Featuring three haircare heroes to nourish and replenish your tresses, this set contains the...

Who's it For? Anyone who wants shiny hair! Introduction This Alfaparf Semi Di Lino Diamond Gift Set includes three of Alfaparf’s bestselling shine-boosting products, designed to bring back light and radiance to your hair. This set...

Who's it For? Dry Hair in Need of Moisture Introduction Introducing the Alfaparf Semi Di Lino Moisture Beauty Box with a FREE Semi Di Lino Cristalli Liquidi 15ml & BeautyFeatures Premium Makeup Blending Sponge, featuring essential products...

Who's it For? Lacklustre, dull hair that craves vibrant shine and illumination  Introduction Dreaming of hair that shines? Look no further than the Alfaparf Semi Di Lino Diamond bundle, the perfect solution for lacklustre, dull hair. Dazzling...

Who is it For? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo and Conditioner bundle How to use: Shampoo: Saturate hair thoroughly with...

Who's it For? All Hair Types Introduction: Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage & color shift. It can create damage to the hair fiber, undesirable reflects can appear &...

Who's it For? Those looking to add subtle volume to their hair Introduction Perfect your hairstyling routine with the Alfaparf Semi di Lino Texturizing Balm, designed to provide a natural finish while adding subtle volume. This balm hydrates and...

Who’s it For? For all hair types.  Introduction Revlon Professional UniqOne™ Hair Treatment is a multi-benefit leave-in hair treatment that offers 10 benefits in one product, making it a popular choice for the salon market worldwide...

Who's it For? Thin & Aging Hair Introduction This thickening cream gives body and texture to hair whilst protecting it from heat.  Vegan* Packaging made of recycled & recyclable plastic** Thermal protection, up to 230c Compact texture...

  Who is it for? All hair types - particularly those who need to tame unruly frizz!  Introduction Goodbye frizz, hello smooth, shiny locks! The Moroccanoil Smoothing Shampoo & Conditioner Duo contains Moroccanoil® Smoothing...

Who's it for? Colour-treated hair Introduction Specifically developed for coloured hair, this lightweight shampoo utilises a Japanese amino-fortified complex to help prevent breakage and dullness, whilst defending against colour fading to leave...

Who is it for? Thin hair Introduction This scalp treatment from Kemon Actyva prevents hair loss and keeps the hair and scalp healthy, counteracts the effect of harmful free radicals. Regenerating treatment with sweet almond oil, extracts of calendula,...

Who's it For? Styles that favour moisture over hold; smooth-textured looks. Introduction Plunge into deep hydration and reflective shine with HIGH DIVE. Formulated to smooth and seal the hair, it moisturizes, softens and drowns out frizz.  How to...

Who's it For? Oily Scalp, Hair Loss Introduction Semi Di Lino Balancing low shampoo is designed for scalp with excessive sebum, that gently cleanses and normalizes the scalp.  While the Semi Di Lino Energizing Tonic is a re-balancing and...

Who's it For? Thin & Aging Hair Introduction Introducing this professional thickening treatment for thin and aging hair! It offers a replenishing & nourishing action, delivering body to the hair. The results? The hair fibre regains thickness, and...

Who's it For? Olaplex No.5P Blonde Enhancing Toning Conditioner is specifically designed for those with blonde or highlighted hair who desire a stunning, vibrant, and well-toned look.  Introduction Blonde hair can be a statement of elegance and...

Who’s it For? Sensitive scalps prone to dandruff Introduction Symbiose Moisturising Anti-Dandruff Cellular Shampoo by Kérastase is a silicone and sulphate-free moisturising anti-dandruff cellular shampoo for dry sensitive scalp, prone to...

Who's it for? Normal to fine hair. Introduction: Shine bright like a diamond with this gorgeous set, the diamond range is all about giving you a lasting shine to your hair and you'll adore the results. This is the ultimate shine kit with everything...

Who’s it For? Every hair type can look and feel softer, smoother, stronger, and healthier with more shine, body, and manageability. Introduction The Olaplex Discovery Kit is a hair care product that is designed for anyone who wants to strengthen...

Who's it For? All Hair Types, especially fine, flat hair. Introduction Color WOW's  Raise the Roots Spray’s new thickening and lifting formula adds all day body and volume to your locks. Leaving hair flexible and manageable without...

Who is it for? Thinning hair and loss  Introduction This shampoo cleanses, regenerates and helps to prevent hair loss, counteracting the damaging effects of free radicals. Provides a deep yet gentle cleanse, delivering a delightfully fresh and...

Who's it For? All Hair Types and Scalp Introduction This treatment is designed to protect ageing hair follicles. The cooling invigorating spray clears unwanted residue, softens hardened collagen around the hair follicles and strengthens the hair from...

Who's it For? Dry hair Introduction Moroccanoil Hydrating Shampoo features a gentle, moisturising formula that infuses dehydrated hair with antioxidant-rich argan oil, Vitamins A and E, red algae and other replenishing nutrients.  Argan Oil...

Who is it for? Dry or dehydrated, thinning hair Introduction A botanical cleanser designed to detoxifies the scalp environment.  Cleanses and detoxifies Gently removes impurities and unwanted residues of DHT, sebum, pollution and styling...

Who's it For? Ideal for cool faux-blonde and grey hair. Introduction This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones.  The regular use of this shampoo provides durable...

Who's it For? Ideal for individuals seeking a quick and easy way to detangle their hair, reduce frizz, and speed up their blow-drying routine. It is suitable for all hair types and especially beneficial for those who want smooth, manageable hair without...

Who's it For? Frizzy, Unruly Hair Introduction This Alfaparf Semi Di Lino Smooth Duo contains two must-have products to protect and tame frizzy, unruly hair. The Smooth Low Shampoo transforms frizzy strands into healthy-looking, shiny and supple hair...

Who's it For? Dry Hair Introduction This Alfaparf Semi Di Lino Moisture Duo contains two must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into healthy-looking, shiny and supple hair...

Who's it For? Normal Hair lacking shine Introduction This bundle contains THREE must-have products to revitalise, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love this trio containing...

Who's it For? Frizzy, Unruly Hair Introduction This Alfaparf Semi Di Lino Smooth Duo contains two must-have products to protect and tame frizzy, unruly hair. The Smooth Low Shampoo transforms frizzy strands into healthy-looking, shiny and supple hair...

Who's it For? Normal Hair lacking shine Introduction This bundle contains THREE must-have products to revitalise, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love this trio containing...

Who's it For? Thinning Hair  Introduction Introducing the Alfaparf Semi Di Lino Density Shampoo & Conditioner Duo with FREE Detangling Hairbrush! This duo delivers body for thicker, more revitalised hair. This vegan, cruelty-free duo...

Who's it For? Dry Hair Introduction This Alfaparf Semi Di Lino Moisture Duo contains two must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into healthy-looking, shiny and supple hair...

Who's it For? Damaged Hair Introduction This Alfaparf Semi Di Lino Reconstruction bundle targets weak, over-processed or brittle hair, repairing the structure from the inside out. This duo also contains a FREE BeautyFeatures Detangling...

Who is it For? Damaged hair Introduction Rich formula with exclusive AntifadeComplex™: detangles, strengthens and conditions to improve the hair’s feel and shine. Concentrated daily conditioner Helps strengthen hair damaged by hot...

Who's it For? All hair types. Introduction: A purifying cleanser that is intended to help eliminate chlorine, contaminants, sticky oil and styling residue efficiently. It revitalizes your hair and maintains  a healthy moisture balance. Benefits:...

Who’s it For? Sun Exposed Hair Introduction Alfaparf Semi Di Lino Sunshine After Sun Low Shampoo is specially formulated for individuals who want to nourish and revitalize their hair after sun exposure. Ideal for all hair types, this low shampoo...

Who’s it for? All Hair Types Introduction Alfaparf Milano Keratin Therapy Lisse Design Keratin Refill (100ml) is a silky, lightweight fluid which recharges the hair with Keratin and Collagen, leaving it smooth and free from tangles.Formulated with...

Who is it for? Coloured, stressed or damaged hair Introduction The gentle, nourishing formula removes impurities while restoring moisture and repairing hair from within. Nourishing ingredients include Argan oil, reconstructive keratin and...

Who is it For? Blonde, Bleached, or Highlighted Hair Introduction Enhance and maintain the brilliance of blonde hair with the Alfaparf Blonde Shampoo & Conditioner Duo. This targeted care set is designed to neutralize brassy tones, hydrate, and...

Who’s it For? Dry & Frizzy Hair  Introduction This bundle is specially crafted for individuals with rebellious, dry, and frizzy hair seeking a comprehensive solution to tame and nourish their locks. Say goodbye to unruly hair days...

Who's it For? Sensitised or damaged colour-treated hair Introduction Kérastase’s Chroma Absolu Bain Limpid Shampoo is a gentle, cleansing formula that nourishes and protects colour-treated hair. Protects hair colour from stripping or...

Who's it For? All Hair Types  Introduction Money Masque is a one-step prep treatment designed to penetrate the hair cuticles and provide intensive hydration to our tresses, putting any moisture back into the hair that is often lost...

Who's it For? Anti-Frizz Introduction Cleanses respecting the scalp’s natural balance. Leaves hair with fewer tangles, easier to comb. Hydrates and smooths the fibre, leaving hair silky and manageable. How to use: Apply to...

Who's it For? Fine, Thinning, Natural hair Introduction Introducing this NAK thickening shampoo! It's scientifically formulated to cleanse, detoxify and energise scalp and hair, eliminating environmental residue, assisting with the removal of build up...

Who's it For? The Alfaparf Semi Di Lino Styling Thermal Protector is designed for individuals seeking to protect their hair from heat damage caused by styling tools such as hair dryers, flat irons, and curling irons. Its lightweight, dry spray formula...

Who's it For? Dry, damaged or colour-treated hair. Introduction: A smooth, luxurious conditioner and cleanser intended to nourish and preserve hair from colour fading. To maximize colour durability, it restores good condition to colour-treated, dry and...

Who's it For? Dry hair Introduction: Moroccanoil Hydrating Conditioner features a gentle, moisturising formula packed with nourishing and hydrating ingredients. Restores optimal hydration levels thanks to antioxidant-rich Argan oil and red...

Who is it for? Curly hair Introduction Enhances and defines curly hair.  A leave-in conditioner with anti-oxidants and intensive hydration capabilities Enhances shine and defines curls, leaving them soft and hydrated No sticky residue How to...

Who’s it For? All Hair Types Introduction Joico Youth Lock Shampoo is a shampoo that contains collagen and provides a gentle cleansing experience. It is suitable for all hair types, particularly for hair that may appear dull, brittle, or lacking...

Who's it For? Dry, colour-treated, damaged hair Introduction Skip the juice cleanse and go straight to this weekly treatment. Like a vitamin shot for your hair, this mask boosts shine while intensely moisturizing and gives essential nutrients to all...

Who's it For? Dry hair in need of nourishment. Introduction Bring your dry hair back to life with this ultimate moisturising set. Get visibly soft hair that's easy to comb through and deeply nourished, with the moisture your hair needs for its new...

Who's it For? Dry, damaged or colour-treated hair. Introduction: A smooth, luxurious conditioner and cleanser intended to nourish and preserve hair from colour fading. To maximize colour durability, it restores good condition to colour-treated, dry and...

Who's it For? All hair types.  Introduction  An ultra-light detangling spray to hydrate and shield the hair from structural wear and tear. Assists in restoring moisture balance, improving manageability, strength, elasticity and styling. ...

Who's it For? Extra Strength Dream Coat Ultra Moisturising Anti-Frizz Treatment is ideal for all hair types who struggle with frizz and lacklustre hair. Whether you have straight, wavy, curly, or coily hair, this innovative treatment is here to...

Who's it For? All hair types. Introduction: Targeted cleanse to better treat and manage dandruff, flaking, scale and other minor scalp problems. Nourishing sea minerals and peppermint extract soothe relieves you from itching, redness and an irritated...

Who's it For? Hair with product build-up  Introduction Moroccanoil Clarifying Shampoo is a deep-cleansing, revitalizing formula which removes everyday buildup, restoring hair to a weightless, healthy balance. Helps restore hair moisture and balance...

Who's it For? Normal, dehydrated or colour-treated hair.  Introduction: A conditioner intended to hydrate, smooth and maintain moisture balance. Returns dehydrated, frizzy and colour-treated hair to perfect health with optimal hydration. Benefits:...

Who's it For? Anyone who wants all the qualities of beautiful, healthy, camera-ready hair. Introduction The perfect hair revolution will be televised. TELEVISION Perfect Hair Shampoo gives you everything you need for the small screen: body, shine,...

Who's it For? Damaged hair Introduction Moroccanoil Moisture Repair Conditioner is ideal for hair damaged by over processing, colour damage and heat styling. Soothes dry, damaged hair Leaves hair soft, manageable and noticeably smoother Safe...

Who's it For? Perfect for blonde or grey hair. Introduction Experience vibrant blonde hair with this purple shampoo. This lavender-infused shampoo rescues dulled colour, adds shine, and counteracts brassy tones. Enhances blonde tones in yellow and...

Who's it For? Suitable for blonde and grey hair types. Introduction This is a luxurious, moisture-rich conditioner designed to enhance and protect blond and grey hair, countering brassy tones and restoring vibrant shine. Colour-intensifying formula...

Who's it For? All hair types Introduction Lightweight spray for all-day, flexible, brushable hold; Heat protection; Non-yellowing Flexible, firm hold and style control that’s never sticky or stiff Won’t build up and is totally...

Who’s it For? Undefined, dry, frizzy, dull, dehydrated and unmanageable wavy, curly and coily hair Introduction Experience the transformative power of Redken Hydrating Curl Cream, a luxurious and lightweight formula designed to hydrate, define,...

Who's it For? Good for: Anyone with thin, fine hair looking for thickening benefits. Introduction The final step for hair as big as Texas. This thickening conditioner will prolong vitality and enhance shine.  How to use: Apply at mid-length of...

Who's it For? Suitable for all damaged hair textures, including color-treated, lightened, and natural hair. Introduction Absolut Repair molecular is formulated with Peptides bonder + 5 amino acids to provide inner molecular repair.  Helps...

Who’s it For? All Hair Types Introduction Introducing the Joico Youth Lock Conditioner, a weightless conditioner infused with collagen, specially designed for various hair types, particularly those that appear lackluster, fragile, or in need of...

Who is it for? All hair types Introduction A flexible hairspray for building long-lasting styles with movable yet strong hold. Lightweight, workable formula Delivers a reflective shield of shine that fights fizz and humidity, yet brushes out easily ...

Color WOW Dream Smooth Kit Even if your destination is steamy, these texture-transformers keep your strands frizz-free and gleamy. TSA-ok, and ready to slay humidity everywhere you go. - from washing to styling, this fabulous collection includes all...

Who's it For? Fine to medium and extra long hair Introduction Cascade into an overflow of moisture + shine with WATERFALL. This lotion will leave hair glossy, soft and manageable. Perfect for fine to medium and extra-long hair.  How to use: Wet: ...

Who's it For? Natural blonde, pre-lightened blonde or grey hair.  Introduction: A toning cleanser intended to neutralise heavy yellow, gold and brassiness. In natural blonde, pre-lightened blonde and grey hair, blue-violet pigments tone blonde hair...

Who is it For? Fine Hair Introduction A volumising, body-building, silicone-free conditioning treatment for fine hair with a fluid and ultra-light texture. High concentration of active ingredients to deliver volume and body to hair Makes detangling...

Who is it for? Damaged colour-treated hair Introduction Gentle, concentrated ZeroSulfate® shampoo that helps fortify micro-scarred, damaged colour-treated hair.  Concentrated, fortifying sulphate-free shampoo for damaged hair (heat or...

Who's it For? All hair types looking for added softness and frizz control. Introduction It’s the beauty nectar for every hair type. The Bellessere Oil protects the shaft with an ultra-light film that adds a silky soft feel and controls frizz...

Who is it For? Frizzy, unruly hair Introduction Gently cleanse and tame unruly hair with this concentrated smoothing shampoo. Extra-gentle smoothing formula with exclusive Thermal AntiFade Complex Intensifies natural shine, protects colour...

Who's it For? All hair types. Introduction: A luxury reinforcement therapy intended to rejuvenate hair in 60 seconds. Return your hair's structure, tensile-strength, shine and balance. Rough, porous hair fibres are smoothed into a comfortable and...

Suitable for: Coloured hair Introduction: Refresh your hair from root to tip with the Color WOW Color Security Shampoo. Using our gentle cleansing formula that forms a luxurious lather to eliminate impurities without over-drying.The...

Who's it For? All Hair types - Those who seek all the qualities of dazzling hair Introduction Put a smile on your face. Companion to the shampoo with the same name – TELEVISION Perfect Hair Conditioner gives you everything you need for...

Who is it for? Dry, Damaged hair Introduction Reconstructing mask enriched with Bond Creator Complex (BCC). Makes detangling easier Protects dry, brittle hair from physical, mechanical and chemical damage Application after application, hair is...

Who’s it For? For people with dry, damaged, or dehydrated hair. Introduction The Joico Moisture Recovery Treatment Balm 250ml is a deep-conditioning hair treatment designed to provide intense hydration and nourishment to dry, damaged, or...

Who's it For? All Hair Types Introduction A versatile styling spray designed to create volume, bounce and texture. Lifts hair strands at the roots to enhance styling fullness and resists against humidity. Light-weight / moisturise and smooth / no...

Who is it for? Damaged hair Introduction A rich, creamy treatment, designed to hydrate and repair damage. Does not need heat to be activated! Works in just 5 to 7 minutes Infuses hair with moisture and protein, adding elasticity and shine Revitalises...