The founder, Yolanda Cooper wanted to make sure they would not be contributing to the plastic pollution of the planet when launching a beauty brand. With this in mind We are Paradoxx is 90% plastic free and donates 1% of our annual revenue to environmental causes as part of 1% For The Planet.
Their products are up to 100% natural, free from parabens, PEGs, sulphates and mineral oil and vegan.
