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Who's it For? Aging & Damaged Skin Introduction GF 15% Solution is a powerful serum designed to minimize and repair visible skin damage, rejuvenating the appearance of aging skin on the face and neck. This advanced growth factor serum combines...

Who's it For? Hair that is dry and prone to tangling.  Introduction Capture the essence of Milan with Alfaparf's NEW Semi Di Lino Moisture Gift Set, which is complete with a trio of three Alfaparf moisture bestsellers and an adorable box inspired...

Who's it for? Everyone! For both natural and coloured hair, if you swim in chlorine or if you live in an area with hard water.  Introduction: Dream Filter by Color WOW is ideal for those looking to prolong hair colour between salon visits and...

Who's it For? Thinning Hair  Introduction Introducing the Alfaparf Semi Di Lino Density Shampoo & Conditioner Duo! This duo delivers body for thicker, more revitalised hair. This vegan, cruelty-free duo contains a Shine Fix Complex to...

Who is it for? All hair types Introduction This multi-functional treatment by cult brand Moroccanoil will style, finish and condition your hair, all in one. This 125ml treatment will tackle frizzy hair, smooth and detangle even the most stubborn of...

Who's it For? Dry or prematurely-aging skin Introduction Next-generation moisturiser with Active HydraMesh Technology™: it infuses skin with 48 hours of continuous hydration and helps protect against environmental stress. This best-selling...

Who's it For? Lacklustre and dull hair in need of shine and illumination Introduction This Alfaparf Gift Set is inspired by Walking in Milan. Three bestsellers from the Alfaparf Semi Di Lino Diamond range are included in this fabulous gift set which...

Who's it For? Damaged hair Introduction The only patented system to noticeably repair extreme damage—turn dry, brittle hair into soft, shiny, and more resilient hair! Nº.3 Hair Perfector reduces breakage, visibly strengthens hair...

Who's it For? Thin & Aging Hair Introduction This thickening low shampoo offers a gentle cleanse, delivering body for thicker and more revitalised hair. Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on the...

Who's it For? Thin & Aging Hair Introduction This thickening conditioner detangles & nourishes while replenishing the hair for body and softness.  Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

Who's It For? Hair that is prone to frizz, flyaways and unruliness.  Introduction Treat yourself or a loved one to this fabulous Alfaparf Semi Di Lino Smooth gift set, inspired by a walk in Milan! Filled with a trio of amazing treats to control...

Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...

Who is it for? Everyone! Particularly hair that's curly, coily or prone to frizz.  Introduction Introducing your new miracle multitasker…Dream Coat! This cruelty-free, silicone-free lightweight formula guarantees long-lasting frizz...

Who's it For? All Hair Types Introduction Alfaparf Semi Di Lino Sublime Detoxifying Low Shampoo gently cleanses and provides intensive cleansing, removing cosmetic product residue, hard water minerals, chlorine, excess oil, impurities and pollutant...

Who's it For? All Skin Types, Especially Ageing Skin Introduction This top-selling cleanser morphs into three distinct textures for an unparalleled cleansing journey. Acting as a nurturing balm, it lavishes your skin with care, effortlessly transforms...

Who's it For? All Skin Types, Especially Ageing Skin Introduction Ever since its debut in 2003, Pro-Collagen Marine Cream has gained worldwide acclaim for its luxurious gel-cream consistency, nourishing formula, and scientifically validated outcomes...

Who's it For? Brown/Dark Hair - Natural and Colour-Treated. Introduction This shampoo and Conditioner bundle from Alfaparf's NEW Brunette line enhances brown and dark hair, both natural and treated. Coloured texture enhanced with blue pigment For...

Who's it For? Dry hair in need of moisture Introduction Introducing the NEW Alfaparf Semi Di Lino Moisture Gift Set for 2024! This trio of hair treats is the perfect gift for anyone with dry hair that is prone to tangling. Featuring three bestsellers...

Who's it For? All Hair Types Introduction Experience the ultimate combination of performance and care with our Vent Hairbrush, expertly crafted to keep your hair looking gorgeous and healthy. Speeds Up Blow-Drying for quick, effortless...

Who's it For? Fine, Thinning & Aging Hair Introduction The Alfaparf Semi Di Lino Density Gift Set is a targeted haircare kit designed to strengthen thinning or fragile hair, helping to enhance hair density and fullness. Featuring three...

Who's it For? All Hair Types Introduction Effortlessly smooth out knots and tangles with our Detangling Hairbrush, featuring premium nylon bristles. Designed to glide through all hair types with ease, this brush gently detangles without causing...

Who's it For? Damaged Hair Introduction The Alfaparf Reconstruction Gift set is the perfect present for anyone who wants to repair their hair. Featuring three haircare heroes to nourish and replenish your tresses, this set contains the...

Who's it For? All Hair Types Introduction Dry your hair faster and more gently with our super absorbent, quick-drying microfiber hair towel. Designed to soak up moisture efficiently, this lightweight towel reduces drying time without the need for heat...

Who's it For? Anyone who wants shiny hair! Introduction This Alfaparf Semi Di Lino Diamond Gift Set includes three of Alfaparf’s bestselling shine-boosting products, designed to bring back light and radiance to your hair. This set...

Who's it For? Introduction: Achieve beautiful, effortless curls without heat using our Heatless Curling Set. Designed with a silk-covered foam rod, this set allows you to create bouncy curls and waves while minimizing damage to your hair. Each set...

Who's it For? All Skin Types Introduction An eco-friendly alternative to face wipes, our mitt is hypoallergenic and features antibacterial properties. Washable and reusable, it gently cleanses your skin while leaving you with a fresh, revitalized...

Who's it For? All Skin Types Introduction These ultra-soft cleansing pads are crafted from a unique blend of natural fibers to gently cleanse and refresh your skin. Designed with convenient wrist cuffs, they prevent liquid from dripping down your arm,...

Who's it For? Dry Hair in Need of Moisture Introduction Introducing the Alfaparf Semi Di Lino Moisture Beauty Box with a FREE Semi Di Lino Cristalli Liquidi 15ml & BeautyFeatures Premium Makeup Blending Sponge, featuring essential products...

Who's it For? Anyone seeking smoother, shinier, and more manageable hair while ensuring optimal heat protection.  Introduction Transform your blow-drying routine with the Alfaparf Semi di Lino Styling Blow-Dry Cream, a multi-benefit formula...

Who’s it For? All Hair Types Introduction Color WOW Money Mist is ideal for anyone looking to add a luminous shine to their hair while protecting it from environmental stressors. Whether you have straight, curly, or wavy hair, this lightweight...

Who’s it For? Damaged hair, Colour-treated hair, protecting against Copper in your hair Introduction Metal Detox anti-deposit protector hair mask for damaged hair helps to protect the fibre from deposits after any colour, balayage or lightening...

Who's it For? All Hair Types Introduction: Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage & color shift. It can create damage to the hair fiber, undesirable reflects can appear &...

Who's it For? All Hair Types Introduction Achieve professional hair results at home with the Steampod 4.0 MEGA Bundle, a complete kit for styling, care, and repair. Set Contains: Steampod V4: The ultimate steam-powered straightening and curling...

Who’s it For? Colour-treated hair, protection against Copper in your hair Introduction Metal Detox Anti-Metal Cleansing Cream Shampoo helps protect your hair from excess copper coming from water, which can impact your colour results in...

Who's it For? All Skin Types Introduction Preserving the delicate balance of fine lines ahead, a Potent Pro-Collagen Preservation Complex introduces a groundbreaking fusion of Collagen Amino Acids, Carnosine Dipeptide, and antioxidants. This unique...

Who's it For? Those looking to add subtle volume to their hair Introduction Perfect your hairstyling routine with the Alfaparf Semi di Lino Texturizing Balm, designed to provide a natural finish while adding subtle volume. This balm hydrates and...

Who's it For? All Skin Types, Especially Ageing Skin Introduction This blend of active ingredients includes a Skin Smoothing Peptide to reduce wrinkles, Chlorella Vulagris to support collagen synthesis, Hyaluronic Acid to hydrate, and a one-of-a-kind...

Who’s it For? All Hair Types Introduction This bundle is specifically designed for individuals experiencing hair loss or postpartum hair loss. It is suitable for all hair types and can be used by both men and women. Combat hair loss and...

Who's it For? Thin & Aging Hair Introduction This thickening cream gives body and texture to hair whilst protecting it from heat.  Vegan* Packaging made of recycled & recyclable plastic** Thermal protection, up to 230c Compact texture...

Who's it For? Anyone looking to add volume and body to their hair.  Introduction This mousse is ideal for creating full-bodied, voluminous hairstyles. This lightweight, bodyfying mousse is specially formulated to amplify hair fibre volume and...

Who's it For? Fine, fragile hair that has been colour-treated or damaged. Introduction If your stressed-out hair needs a little TLC, Angel Wash is here to revive and nourish. This volumising shampoo is designed to gently cleanse and fortify fine,...

Who is it for? All hair types Introduction Introducing Redken One United! It's a multi-use hair hero that delivers a myriad of benefits, including increased hair manageability, protection and shine. This Redken hero has 25 benefits,...

Who's it For? All Hair Types Introduction A multi-benefit healthy hair serum, powered by OLAPLEX® technology. OLAPLEX® No.9 BOND PROTECTOR NOURISHING HAIR SERUM is a silicone-free, weightless, antioxidant-rich serum that enhances any hair routine...

Who's It For? All hair types, especially hair loss/thinning, irritated scalp and a lack of volume.  Introduction Powered by 2% Stem Cell H2-Grow Complex™, this award-winning scalp serum stimulates hair growth for fuller, thicker, and...

Who's it For? Anyone who wants to create a sleek, polished style! Introduction The Alfaparf Semi Di Lino Style & Care Glossy Pomade (90ml) is a premium styling product crafted for those who want sleek, polished hairstyles with ease. This vegan wax...

Who's it For? Hair that is dry and needs moisture Introduction This Alfaparf Semi Di Lino Moisture Duo contains two must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into...

Who is it For? Weakened and damaged hair Introduction A repairing and reconstructing shampoo with a luscious formula that intensifies the hair fibre strength from root to tip. NOW in a sustainable refill pouch! Hair is fortified and vitality, body...

Who's it For? Faux-blonde hair to gently cleanse the fibre, leaving hair light and luminous.  Introduction This Hyaluronic Acid infused shampoo is NOW available in a sustainable 500ml refill pouch! It's a lightweight formula ideal for...

Who's it For? All Hair Types Introduction The Semi di Lino Texturizing Dry Shampoo is a lightweight, vegan-friendly solution designed to refresh your hair while adding subtle hold and volume. Perfect for in-between washes, this dry shampoo optimizes...

Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this trio of Hair care products is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...

Who's it For? Ideal for anyone who wants hairstyles with strong hold and natural movement that last all day. Introduction This versatile hairspray offers a balance of strong hold, natural movement, and brilliant shine, ensuring a polished, frizz-free...

Who's it For? Ideal for anyone who wants hairstyles with strong hold and natural movement that last all day. Introduction This versatile hairspray offers a balance of strong hold, natural movement, and brilliant shine, ensuring a polished, frizz-free...

 Who is it for? Uneven Tone and Texture Introduction The Ordinary Glycolic Acid 7% Exfoliating Toner - 240ml is a water-based, night-time toner with glycolic acid and botanical extracts. It is a treatment that gently exfoliates the skin to...

Who's it For? All Skin Types, Especially Ageing Skin Introduction Bid farewell to wrinkles and crow's feet with this cutting-edge eye treatment. Crafted with protein-rich actives, the feather-light formula works wonders by gently softening, smoothing,...

Who is it for? Blonde & Lightened Hair  Introduction Introducing your new best friend for in-between washes in a NEW travel size! Perfect for trips or days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that...

Who's it For? Thin & Aging Hair Introduction Introducing this professional thickening treatment for thin and aging hair! It offers a replenishing & nourishing action, delivering body to the hair. The results? The hair fibre regains thickness, and...

Who's it For? Olaplex No.5P Blonde Enhancing Toning Conditioner is specifically designed for those with blonde or highlighted hair who desire a stunning, vibrant, and well-toned look.  Introduction Blonde hair can be a statement of elegance and...

Who's it For? All Skin Types Introduction Say goodbye to dull, dry skin in just 10 minutes with this rejuvenating, smoothie-inspired moisturizing mask. Packed with the goodness of Wheatgrass, Kale, and Nettle, it replenishes your skin with essential...

Who’s it For? Every hair type can look and feel softer, smoother, stronger, and healthier with more shine, body, and manageability. Introduction The Olaplex Discovery Kit is a hair care product that is designed for anyone who wants to strengthen...

Who's it For? Damaged Hair Introduction Experience the ultimate fusion of Joico's renowned hair repair legacy and the formidable prowess of damage control in one exceptional product: KBOND20 Power Masque from Defy Damage. This groundbreaking...

Who's it For? All Hair Types, especially fine, flat hair. Introduction Color WOW's  Raise the Roots Spray’s new thickening and lifting formula adds all day body and volume to your locks. Leaving hair flexible and manageable without...

Who's it For? Dry hair in need of nourishment. Introduction A Discovery Set containing a shampoo, conditioner and heat protector to help nourish dry hair. Nutritive is nourishing care for dry hair, a powerful range designed to make hair supple and...

Who is it for? Dark Hair Introduction Introducing your new best friend for in-between washes in a NEW travel size! Perfect for trips or days on the go, Moroccanoil Dry Shampoo Dark Tones contains ultra-fine rice starch that absorbs oil, build-up and...

Who's it For? All Hair Types  Introduction Money Masque is a one-step prep treatment designed to penetrate the hair cuticles and provide intensive hydration to our tresses, putting any moisture back into the hair that is often lost through...

Who's it For? Anyone who wants to keep their makeup brushes clean fresh and free from harmful bacteria. Introduction The ISOCLEAN 'Cosmic' 275ml Bundle is a comprehensive set designed to keep your makeup brushes clean, dry and bacteria-free. Set...

Who’s it For? Fine Hair With Dry Ends  Introduction This Alfaparf bundle is specially curated for individuals with fine hair that tends to have dry ends. If you struggle with maintaining moisture balance in your hair while also dealing with...

Who's it For? Those looking to target fine lines, frown lines, wrinkles & dark spots.  Introduction This high-strength formula rapidly reduces wrinkles, firms skin, and fades dark spots. Retinal, a fast-acting retinoid, is even more efficient...

Who's it For? Hair Prone to Breakage. Suitable for all hair textures, colour-treated, damaged, sensitized, bleached & natural hair.  Introduction Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair...

Who’s it For? Sun Exposed Hair Introduction Give your hair the care it deserves after a day of fun in the sun with Alfaparf Semi Di Lino Sunshine After Sun Treatment. This luxurious treatment is specially formulated to nourish, hydrate, and...

Who's it For? Anyone who wants to create the ultimate eye look! Introduction Introducing the SOSU All Matte Everything eyeshadow palette! With 16 essential matte shades to bring you from day to night. The "All Matte Everything" eyeshadow palette...

Who’s it For? All Skin Types Introduction Meet Berry Bronze! This exquisite self-tanning foam boasts a rapid development time and a delightful mixed berry fragrance. We've harnessed premium ingredients to deliver a radiant, sun-kissed tan that...

Who's it For? Those with fine or thin, limp hair who want thicker, fuller hair Introduction This foamy froth with fortifying Bamboo volumises fine, thin, limp hair without damage, dehydration or weighing hair down. Thick, voluminous hair results last...

Who's it For? Ideal for individuals seeking a quick and easy way to detangle their hair, reduce frizz, and speed up their blow-drying routine. It is suitable for all hair types and especially beneficial for those who want smooth, manageable hair without...

Who's it For This range is designed for individuals experiencing hair loss, scalp issues like dandruff, excessive sebum production, or general scalp imbalance. Whether you're looking to fortify weakened hair, improve scalp health, or create an optimal...

Who's it For? Blonde/Lightened Hair Introduction Embrace YOUR unique shade of blonde with Blonde Life Color Enhancing Masques! Available in Violet, Silver, and Rose Champagne, these deeply nourishing, color-depositing treatments are crafted to...

Who’s it For? Sun Exposed Hair Introduction Alfaparf Semi Di Lino Sunshine Hair Protective Milk is ideal for anyone seeking to shield their hair from the damaging effects of sun exposure. Whether you're lounging by the poolside, hitting the...

Who’s it For? Sun Exposed Hair Introduction Alfaparf Semi Di Lino Sunshine After Sun Low Shampoo is specially formulated for individuals who want to nourish and revitalize their hair after sun exposure. Ideal for all hair types, this low shampoo...

Who's it For? All Skin Types, Especially Ageing Skin Introduction This bestselling cleanser transforms into 3 unique textures for the ultimate cleansing experience. It nourishes as a balm, easily removes makeup as a cleansing oil and hydrates as a...

Who’s it For? All types of over-processed or damaged hair Introduction Introducing the Kérastase Première Decalcifying Repairing Shampoo, a specialized formula designed for all hair types, particularly those that are over-processed...

Who is it for? Targets Dark Circles & Puffiness Introduction The Ordinary Caffeine Solution 5% + EGCG is a lightweight, water-based serum with caffeine and Epigallocatechin Gallatyl Glucoside (EGCG). This powerful treatment visibly reduces the...

Who’s it For? Sun Exposed Hair Introduction Alfaparf Semi Di Lino Sunshine Hair Protective Oil is ideal for anyone seeking to shield their hair from the damaging effects of UV rays, environmental stressors, and heat styling tools. This...

Who’s it For? All types of damaged hair, Introduction A leave-in repairing anti-breakage filler hair serum. This anti-frizz serum helps seal and coat hair strands, and protect them from the heat of styling tools, leaving hair shiny and strong...

Who's it For? Perfect for anyone looking to achieve fuller, hydrated lips with a natural glossy finish. Whether you're seeking instant volume, long-lasting hydration, or a smooth, soft feel, this serum is designed for you. Introduction Fall in love...

Who’s it For? Dry & Frizzy Hair  Introduction This bundle is specially crafted for individuals with rebellious, dry, and frizzy hair seeking a comprehensive solution to tame and nourish their locks. Say goodbye to unruly hair days...

Who's it For? All Hair Types  Introduction Money Masque is a one-step prep treatment designed to penetrate the hair cuticles and provide intensive hydration to our tresses, putting any moisture back into the hair that is often lost...

Who's it For? The Alfaparf Semi Di Lino Styling Thermal Protector is designed for individuals seeking to protect their hair from heat damage caused by styling tools such as hair dryers, flat irons, and curling irons. Its lightweight, dry spray formula...

Who is it For? Blonde, Bleached, or Highlighted Hair Introduction Enhance and maintain the brilliance of blonde hair with the Alfaparf Blonde Shampoo & Conditioner Duo. This targeted care set is designed to neutralize brassy tones, hydrate, and...

Who's it For? Wavy & Curly Hair Introduction Embrace your natural curls with the Alfaparf Curls Enhancing Shampoo and Conditioner Duo, designed to define, hydrate, and enhance the beauty of wavy and curly hair. This dynamic pair works together to...

Who’s it For? Colour-treated hair, protection against Copper in your hair Introduction Metal Detox Anti-Metal Cleansing Cream Shampoo is NOW available in a sustainable 500ml refill pouch! This shampoo helps protect your hair from excess copper...

Who's it For? Brunette Hair Introduction Enhance and maintain the richness of your brunette locks with the Alfaparf Brunette Shampoo and Conditioner Duo. Specially designed to revive and protect natural or colour-treated brown hair, this luxurious...

Who is it For? Dry and Dehydrated Hair Introduction Restore moisture and vitality to dry, thirsty hair with the Moroccanoil Hydrating Shampoo & Conditioner Duo. This nourishing bundle is enriched with argan oil and vitamins to provide deep...

Who is it for? Uneven Skin Tone and Texture Introduction The Ordinary Glycolic Acid 7% Toning Solution 100ml is a water-based, night-time toner with glycolic acid and botanical extracts. It is a treatment that gently exfoliates the skin to restore a...

Who is it For? Damaged or Chemically Treated Hair Introduction Repair and revive damaged, weakened hair with the Moroccanoil Moisture Repair Shampoo & Conditioner Duo. Specially formulated to strengthen and rebuild hair that has been damaged by...

Who's it For? Weakened hair prone to falling due to breakage. Introduction A Discovery Set containing a shampoo, conditioner and blow-dry spray for weakened hair prone to falling due to breakage. Genesis is supercharged with ingredients to answer...

Who is it for? Damaged hair Introduction: This deeply nourishing conditioner from Joico treats extreme dryness and damage caused by heat styling, bleaching, and more. Delivers moisture, silkiness, detangling and strength. With just one use, this...

Who's it For? Introduction SteamPod Professional smoothing treatment is the first thermo-protective concentrate enriched with Alpha-silane to protect hair from heat and extreme humidity conditions. This patented L'Oréal Professionnel concentrate...

Who's it For? Fine to medium, straight to wavy, normal to oily hair.  Introduction: An invisible, 2-in-1 style extender that cleanses and adds volume from roots to ends. Formulated with French Pink Clay, this dry shampoo absorbs oil...

Who's it For? All Skin Types, Especially Aging Skin Introduction Shiseido's No.1 anti-wrinkle eye cream has been given an upgrade to visibly reduce wrinkles faster, and resists them longer for a smooth and resilient eye contour. New Benefiance...

Who’s it For? All Hair Type Introduction Say goodbye to greasy roots and hello to voluminous, effortlessly styled hair. Badlands Dry Shampoo Paste is here to transform your hair care routine into a seamless and stylish experience...