Brands

  Who's it for? Dry or Dehydrated Skin Introduction: The Ordinary’s Hyaluronic Acid 2% + B5 provides instant plumping hydration to give softer, smoother, healthy-looking skin. This updated formula has a slight yellow tinge when...

Who's it For? Hair that is dry and needs moisture Introduction This Alfaparf Semi Di Lino Moisture Bundle contains three of our must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into...

Who is it for? All hair types Introduction Semi di Lino Diamond Cristalli Liquidi is Alfaparf’s bestselling illuminating serum. Instantly increases hair manageability and strength. Protects, reduces blow dry time and leaves the hair soft and...

Who is it for? Dull hair in need of a mirror-like shine and illumination! Introduction This Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and...

Who's it For? Normal Hair  Introduction Three of our must-have products to revitalize, protect and illuminate normal to fine hair. Whether you're treating yourself or someone else, everyone'll love their Alfaparf Diamond Set! *Please Note that...

Who's it For? Dry hair in need of moisture Introduction A moisturising, nutritive shampoo that transforms dry hair, gently cleansing and replenishing it with vital nutrients. Free from sulphates, parabens and other harmful ingredients, it smooths the...

Who is it for? The Alfaparf Diamond Shampoo is suitable for hair in need of mirror-like shine and illumination! Introduction Alfaparf Semi Di Lino Diamond Illuminating Shampoo is a uniquely formulated shampoo which transforms dull hair, imparting...

Who's it For? Hair that is dry and prone to tangling.  Introduction Capture the essence of Milan with Alfaparf's NEW Semi Di Lino Moisture Gift Set, which is complete with a trio of three Alfaparf moisture bestsellers and an adorable box inspired...

Introduction The Ordinary Natural Moisturizing Factors + HA is a non-greasy moisturizer with special hydrating compounds that are found naturally in healthy skin. This treatment offers immediate and long-lasting hydration and protects the skin against...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

Who is it for? Weakened hair prone to hair loss Introduction This Alfaparf hair loss shampoo/ Semi di Lino Scalp RENEW Energize Shampoo gently strengthens, re-densifies and stimulates the hair follicles so that both the scalp and hair fibers can...

Who is it for? This Alfaparf Purifying Shampoo is for scalps suffering from dry or greasy dandruff  Introduction The new and improved Alfaparf Semi Di Lino purifying shampoo for dry or oily scalp prone to dandruff gently cleanses, rebalances and...

Who is it for? Skin prone to dark spots and hyperpigmentation Introduction The Ordinary Vitamin C Suspension 23% + HA Spheres 2% is a creamy serum with vitamin C and hyaluronic acid and one of the ‘hero’ products in The Ordinary Range! This...

Who's it For? Lacklustre and dull hair in need of shine and illumination Introduction This Alfaparf Gift Set is inspired by Walking in Milan. Three bestsellers from the Alfaparf Semi Di Lino Diamond range are included in this fabulous gift set which...

Who is it for? All Hair types Introduction Alfaparf Style Stories Thermal Protector is athermo-active shield in styling spray form. Protects the hair fibre from the heat of hot styling tools. Its dry spray formulation means that the hair does not...

Who is it for? Dry hair in need of moisture Introduction This Alfaparf leave-in conditioner is lightweight yet deeply nourishing to dry hair. The Alfaparf moisture conditioner weightlessly replenishes the hair fibre with vital nutrients, smoothing it...

Who's it For? Dry or Dehydrated Skin Introduction The Ordinary Natural Moisturizing Factors + HA is a non-greasy moisturizer with special hydrating compounds that are found naturally in healthy skin. This treatment offers immediate and long-lasting...

Who is it for? Targets Dark Circles & Puffiness Introduction The Ordinary Caffeine Solution 5% + EGCG is a lightweight, water-based serum with caffeine and Epigallocatechin Gallatyl Glucoside (EGCG). This powerful treatment visibly reduces the...

  Who is it for? Acne Introduction The Ordinary AHA 30% + BHA 2% Peeling Solution is a water-based exfoliating mask with alpha and beta hydroxy acids. This treatment exfoliates the skin at multiple levels, fighting acne and restoring an even,...

Who's it For? Damaged hair Introduction The only patented system to noticeably repair extreme damage—turn dry, brittle hair into soft, shiny, and more resilient hair! Nº.3 Hair Perfector reduces breakage, visibly strengthens hair...

Who is it for? Weakened, damaged hair Introduction This restructuring shampoo from Alfaparf was developed specifically to help weakened and damaged hair. It gently cleanses while promoting the reconstruction process of the hair fiber, adds moisture to...

  Who is it for? All skin types Introduction The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil is a lightweight, non-greasy facial oil suitable for all skin types. This oil absorbs quickly into the skin to moisturize, leaving no greasy...

Who is it for? Weak, damaged hair Introduction A reparative mask that strengthens and restructures weak, damaged hair. It provides intensive conditioning and restructures the hair fibre. When used regularly, it progressively increases the hair’s...

Who is it for? Dry Hair in need of moisture  Introduction Alfaparf Semi di Lino Moisture Nutritive Mask is an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients.  It smooths the...

Who is it for? All hair types Introduction Moroccanoil® Dry Shampoo Dark Tones contains ultra-fine, oil-absorbing rice starch that removes buildup and odor, leaving hair instantly clean and refreshed. Its UV-protecting, argan oil-infused formula...

Who's it For? Damaged hair introduction This Alfaparf Reconstruction Set contains three of our must-have products to repair, reconstruct and strengthen damaged hair. *Please Note that this is not a Gift Set, it does NOT come in a Gift Box Set...

Who is it for? Oily scalp Introduction This balancing shampoo from Italian haircare brand Alfaparf is specifically designed to help the scalp environment reduce excess sebum. This Alfaparf balancing shampoo gently cleanses and normalises the scalp,...

  Who is it for? Fine lines and wrinkles Introduction Argireline Solution 10% is a lightweight, water-based serum that improves the appearance of expression wrinkles, especially around the eyes and the forehead. With Argireline, a...

 Who is it for? Uneven Tone and Texture Introduction The Ordinary Glycolic Acid 7% Exfoliating Toner - 240ml is a water-based, night-time toner with glycolic acid and botanical extracts. It is a treatment that gently exfoliates the skin to...

Who's it for? All hair types to give your hair an extra day in between washes Introduction: This Alfaparf dry shampoo is perfect for anyone on the go! It's texturising, absorbs excess oiliness and provides support and body to hair styling. Leaves...

Who is it for? All Skin Types Introduction A lightweight serum with a moderate concentration of retinol in a squalane base. This treatment visibly reduces the signs of aging, diminishes the look of wrinkles and fine lines, brightens dark spots and...

Who's it For? Dry or prematurely-aging skin Introduction Next-generation moisturiser with Active HydraMesh Technology™: it infuses skin with 48 hours of continuous hydration and helps protect against environmental stress. This best-selling...

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

  Who is it for? Fine lines and Wrinkles Introduction The Ordinary Matrixyl 10% + HA is a water-based serum with two powerful peptide complexes and hyaluronic acid. This treatment softens fine lines and wrinkles, hydrates the skin, and promotes a...

Who's it For? The Color WOW Extra Strength Dream Coat Ultra Moisturising Anti-Frizz Treatment 200ml is designed for individuals with all hair types who struggle with frizz and lackluster hair. Whether you have straight, wavy, curly, or coily hair, this...

Who is it for? Dry Hair Introduction Daily shampoos can zap moisture out of your locks. Fortunately, it only takes a minute for this intensely hydrating Recovery Conditioner to come to the rescue and inject life back into dry, frizzy tresses. Delivers an...

 Who is it for? Skin with uneven skin tone and texture. Introduction: The Ordinary Lactic Acid 10% + HA 2% is a mild exfoliating serum with lactic acid and hyaluronic acid. This treatment resurfaces the skin to promote a bright, even tone and a...

Who is it for? Dry and very dry hair Introduction Award 2020 winner for the “Best Pro Shampoo + Conditioner for Moisture. Joico Moisture Recovery Shampoo is perfect for Dry-to-extremely-dry strands in need of moisture rescue. ...

Who is it for? Mature skin Introduction A gentle cleansing product that removes all traces of makeup while leaving the skin feeling smooth and moisturized. With Squalane: gentle, moisturizing, efficient in dissolving makeup and facial impurities...

Who is it for? Skin with uneven Tone and Texture Introduction The Ordinary Granactive Retinoid 2% Emulsion (previously known as Advanced Retinoid 2%) is an advanced water-based serum with two next-generation retinoids. This treatment visibly reduces the...

Who is it for? Fine / Flat Hair Introduction A gentle, volumizing, body-boosting shampoo for fine, limp hair. Alfaparf Volumizing Shampoo cleanses and gives volume: fine hair looks thicker and fuller. Cleanses and enhances the thickness of the...

Who is it for? All Hair Types Introduction Moroccanoil® Dry Texture Spray is a dry, Argan-oil infused texture spray for effortless, undone styles with long-lasting hold. A particle matrix of high-performance resins and zeolite form a bond between...

Who's it For? - all skin conditions (especially oily)  - not for people with nut allergies Introduction Dermalogica PreCleanse is a firm favourite here at Beauty Skincare HQ!  We follow the Dermalogica Double Cleanse regimen, and have...

Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...

Who is it for? Hair loss and thinning  Introduction Introducing the new and improved Alfaparf energizing tonic! It's an energising and rebalancing tonic for hair loss that adds vitality, increases body and density of the hair, maintains the...

Who's it For? Noticeably thinning, Fine hair Introduction NIOXIN Hair System Kit 2 amplifies hair texture while refreshing the scalp, delivering a healthy shine and protecting against breakage. Cystine amino acids help provide thicker-looking hair...

Who is it for? Dry hair in need of moisture  Introduction This leave-in treatment from Alfaparf creates a flexible lattice which seals and repairs dry, split ends, whilst nourishing your hair and replenishing it with moisture. Your locks will be...

Who is it for? Weakened hair prone to hair loss Introduction An intensive energizing treatment designed for weakened hair prone to hair loss. Its innovative formula acts directly on the dermal papilla to stimulate hair growth. Does not weigh down...

Who is it for? Hair loss/ thinning Introduction The concentrated formula of The Ordinary Multi-Peptide Serum for Hair Density is designed to support hair health so that it looks thicker, denser, fuller and healthier. Transforms the...

Who is it for? Blonde or highlighted hair Introduction This deeply nourishing Brightening Conditioner combines the lightness of a lotion and the power of a serum, instantly reviving blonde hair without weighing it down. Each highlighted strand is...

  Who is it for? All Skin Types, particularly to address signs of ageing skin Introduction: Retinol 0.2% in Squalane a lightweight serum with a low concentration of retinol in a squalane base. It's a great starter treatment if you've never tried...

Who is it for? Damaged hair Introduction Alfaparf Lisse Design Keratin Therapy Maintenance Shampoo is a shampoo designed to deeply cleanse and nourish hair while prolonging the cosmetic effects from salon treatments.  Locks are kept fresh and last...

  Skin Concern Ageing & Preventative What It Is Granactive Retinoid 5% in Squalane is a lightweight serum with an advanced, non-irritating retinoid complex in a squalane base. What It Does This treatment visibly reduces the signs of aging...

Who's it For? Dry, Dehydrated Hair Introduction Does dry, tangled hair leave you feeling frustrated? Embrace a touch of Milanese magic with the Alfaparf Semi Di Lino Moisture bundle. This bundle offers deep hydration solution for thirsty strands...

Who's it For All hair types, from fine to coarse Set Contains: Joico - K-Pak Shampoo 300ml Joico - K-Pak Conditioner 250ml How to Use: Shampoo: Shampoo and rinse out Repeat if needed Conditioner:  After shampooing, apply to hair...

Who is it for? Sensitive/ itchy scalps Introduction The formula of this Calming Micellar Low Shampoo from Alfaparf was specifically developed for sensitive scalps. Gently cleanses and purifies, counteracting feelings of discomfort, tightness and...

Who is it for? All types/ dandruff Introduction Exfoliate and purify your scalp with the Alfaparf Semi Di Lino Scalp Rebalance Gentle Exfoliating Scrub. This Alfaparf exfoliating scrub cleanses deeply yet gently: perfect if you’re suffering from...

Who is it for? All skin conditions Introduction Dermalogica Daily Microfoliant is a unique Rice-based enzyme powder that microfoliates dulling debris and instantly leaves skin noticeably smoother and brighter. Contains no artificial fragrance or...

Who is it for? Dry or Dehydrated Skin Introduction The Ordinary 100% Plant-Derived Squalane is a lightweight, non-comedogenic oil that is found naturally in the skin. This treatment hydrates and restores a soft, supple texture to all skin types...

Who is it For? Weak, damaged hair Introduction This leave-on treatment is a protective, strengthening fluid sealing the cuticle with a silky barrier. Free from sulphate and harmful ingredients. Adding moisture to the hair, it also preserves up to 91%...

Who's it For? Curly/Wavy Hair Introduction This Alfaparf curly hair gift set contains three of our must-have products to enhance and hydrate your curls! *Please Note that this is not a Gift Set, it does NOT come in a Gift Box Set Contains: Semi Di...

Who is it for? All hair types Introduction Alfaparf Lisse Design Keratin Therapy Maintenance Conditioner is a conditioner specifically designed to nourish and strengthen weakened, brittle and damaged hair. It's formulated with restructuring Keratin and...

Who is it for? All skin types Introduction Hyaluronic acid is naturally found in our skin and is known as a ‘miracle hydrator’, as it can hold up to 1000 times its weight in water. Over time, our hyaluronic acid levels decrease, resulting in...

Who is it for? This Joico Color Therapy shampoo is specifically designed for colour-treated hair. Introduction This gentle cleanser protects and enhances the life of your hair colour, adding vibrancy and longevity. Significantly improves colour...

Who's it For? Weakened hair prone to hair loss, Dandruff  Introduction Three must-have products that strengthens weakened hair and hair prone to dandruff.  Set Contains: Alfaparf Semi Di Lino Scalp RENEW Energize Shampoo...

Who's it for? Unruly hair in need of control. Introduction: This smoothing conditioner controls frizz and helps to straighten, unruly, rebellious hair leaving it soft and lightweight to you can be in control of your style. Enjoy the bio-based...

Who's it for? Dry colour treated hair to keep it protected and hydrated. Introduction: Moisturise your dry hair with this hydrating duo, allow the nourishing formula to cover the hair and quench the thirst for hydration. Advanced Hydrating...

Who is it for? Dry hair Introduction The Joico K-PAK Chelating Shampoo is a deeply detoxifying shampoo which clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling...

Who's it for? Unruly hair in need of a smooth controlled finish. Introduction: This gentle Alfaparf Semi Di Lino Smoothing Low Shampoo smooths the hair fibre to give you straight hair without the frizz. Styling rebellious hair has never been easier...

Who is it for? All hair types Introduction: Moroccanoil Treatment’s versatile, nourishing and residue-free formula means it can be used as an all-round conditioning, styling and finishing product. It even speeds up drying time! This treatment...

  Who is it for? Acne-prone skin Introduction Azelaic Acid Suspension 10% is a lightweight cream-gel with azelaic acid. This treatment brightens the skin, reduces the look of blemishes, and promotes an even tone and texture. It also fades...

Who is it for? Unruly curly hair Introduction MoroccanOil Intense Curl Cream is the dream product for anyone who loves their curls but hates trying to tame them! The cult Moroccan Oil  formula has been adjusted slightly to create a product...

Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...

Who's it for? Dry or Dehydrated Skin Introduction: Introduction: The Ordinary Hyaluronic Acid 2% + B5 now has 5 different kinds of Hyaluronic Acid for the ultimate skin hydration. This serum visibly smoothes and plumps skin,...

  Who is it for? All hair and skin types Introduction 100% Organic Cold-Pressed Moroccan Argan Oil is a cold-pressed, organic oil that naturally hydrates the skin while combating dryness and supporting healthy-looking skin. Argan oil is rich...

Who is it for? Damaged hair Introduction Joico K-Pak Color Therapy Conditioner is perfect for color-treated, structurally-weak hair that’s been highlighted or lightened. Quadrabond Peptide Complex attaches to the damaged sites of the hair...

Who's it for? Skin with an uneven tone and texture. Introduction: Lactic Acid 5% + HA 2% is a mild exfoliating serum with lactic acid and hyaluronic acid. This treatment gently resurfaces the skin to promote a bright, even tone and a smooth, soft texture...

Who is it for? Damaged Hair Introduction Intensive UV protection cream that helps protect and replenish strength and moisture balance for soft, silky, shiny, healthy-looking hair. Prevents future hair damage from occurring. New Smart Release...

Who's it For? All skin conditions Introduction Dermalogica Special Cleansing Gel is a concentrated, soap-free, foaming gel designed to thoroughly remove impurities without disturbing the skin’s natural moisture balance. Contains no artificial...

  Who is it for? All skin types Introduction A lightweight hydrating serum that is absorbed deep into the skin, Marine Hyaluronics delivers intense, long-lasting moisture for a smoother, plumper, younger-looking complexion...

Who is it for? All skin types Introduction Seoulista SUPER HYDRATION Instant Facial™ is a natural coconut gel-like mask created by dermatologists that is infused with hyaluronic acid to provide intense hydration. The high-performance formula is...

 Who is it for? Environmentally-sensitised skin Introduction Dermalogica UltraCalming Cleanser is an extremely gentle cleansing gel/cream that can either be rinsed off or gently removed with tissue or The Sponge Cloth. Helps combat skin...

Who's it For? Fine / Flat Hair Introduction Three of our must-have products to boost volume and add thickness to fine and flat hair. *Please Note that this is not a Gift Set, it does NOT come in a Gift Box Set Contains: Semi Di Lino Volumizing Low...

Who is it for? Blonde or fine hair Introduction Introducing the much-awaited luxurious Moroccanoil Light Treatment for blonde or fine hair, a lighter version of the award-winning Moroccanoil signature product. Boasts the same shiny, smooth,...

Who is it for? All hair types Introduction: This multitasking cult classic from Moroccanoil helps to restore shine, strengthens the hair and conditions from root to tip. It features an ultra-light formula that prevents build up and is suitable for all...

Who's it For? Damaged Hair Introduction An intensive, restructuring and bond-strengthening shampoo & conditioner gift set with Smart Release Technology continuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. Set...

Who's It For? Hair that is prone to frizz, flyaways and unruliness.  Introduction Treat yourself or a loved one to this fabulous Alfaparf Semi Di Lino Smooth gift set, inspired by a walk in Milan! Filled with a trio of amazing treats to control...

Who is it for? All Hair types Introduction: This all in one multitasking fluid from Alfaparf is a unique and versatile leave-in treatment fluid to rescue dull and lifeless hair. It gives instant shine, detangles, helps protect against UV rays,...

Who's it For? Thin & Aging Hair Introduction This thickening low shampoo offers a gentle cleanse, delivering body for thicker and more revitalised hair. Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on the...

Who is it for? Normal Hair Introduction This hydrating, nourishing, Alfaparf Semi Di Lino Diamond mask transforms dull, lifeless hair by imparting a soft feel and stunning, crystalline finish. Free from sulphates, parabens and harmful ingredients, it...

Who's it For? Brown/Dark Hair - Natural and Colour-Treated. Introduction This shampoo and Conditioner bundle from Alfaparf's NEW Brunette line enhances brown and dark hair, both natural and treated. Coloured texture enhanced with blue pigment For...

Who is it for? Dry Hair Introduction Alfaparf Semi di Lino Moisture Nutritive Mask is an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients.  It smooths the hair fibre with healthy...

Who's it for? Dry hair in need of nourishment. Introduction: Bring dry hair back to life with this Hair Care Trio. Get visibly soft hair that's easy to comb through and deeply nourished, with the moisture your hair needs for its new lease of life...

Who's it For? Thinning Hair  Introduction Introducing the Alfaparf Semi Di Lino Density Shampoo & Conditioner Duo! This duo delivers body for thicker, more revitalised hair. This vegan, cruelty-free duo contains a Shine Fix Complex to...

Who is it for? Fine hair Introduction A conditioner specifically designed to add volume and bounce to fine hair. Fuller, thicker, bouncier hair Provides long-lasting humidity protection Instantly adds shine Adds instant body without weighing...

Who's it For? Thin & Aging Hair Introduction This thickening conditioner detangles & nourishes while replenishing the hair for body and softness.  Vegan* Packaging made of recycled & recyclable plastic** Sulfate-free Gentle on...

Who's it For? Fine, limp hair Introduction An intensive energizing Shampoo and Lotion bundle designed for weakened hair prone to hair loss. It gently cleanses and restores vitality to the hair fibre. Set Contains: Alfaparf Semi Di Lino Scalp...

Who is it for? Damaged, colour-treated hair Introduction Bagging the  10th Annual NewBeauty Award for the “Best Mask for Damaged Hair”, this intensive, bond-strengthening hair masque helps replenish strength and moisture...

  Who is it for? All hair types - particularly those who need to tame unruly frizz!  Introduction Goodbye frizz, hello smooth, shiny locks! The Moroccanoil Smoothing Shampoo & Conditioner Duo contains Moroccanoil® Smoothing...

Who's it For? Curly/Wavy Hair Introduction Gentle foam-free cleansing cream for waves and curls. It cleanses, hydrates and controls frizz, leaving defined, soft curls. This Alfaparf Curls Enhancing Conditioner has a light texture and can be used as...