Haircare Picks

Who's it For? Hair that is dry and prone to tangling.  Introduction Capture the essence of Milan with Alfaparf's NEW Semi Di Lino Moisture Gift Set, which is complete with a trio of three Alfaparf moisture bestsellers and an adorable box inspired...

Who's it For? Dry hair in need of moisture Introduction A moisturising, nutritive shampoo that transforms dry hair, gently cleansing and replenishing it with vital nutrients. Free from sulphates, parabens and other harmful ingredients, it smooths the...

Who is it for? Dull hair in need of a mirror-like shine and illumination! Introduction This Alfaparf illuminating conditioner weightlessly transforms dull hair, imparting a soft feel and a stunning, glossy finish. Free from sulphates, parabens and...

Who's it for? Everyone! For both natural and coloured hair, if you swim in chlorine or if you live in an area with hard water.  Introduction: Dream Filter by Color WOW is ideal for those looking to prolong hair colour between salon visits and...

Who is it for? All Hair types Introduction Alfaparf Style Stories Thermal Protector is athermo-active shield in styling spray form. Protects the hair fibre from the heat of hot styling tools. Its dry spray formulation means that the hair does not...

Who's it For? Hair that is dry and needs moisture Introduction This Alfaparf Semi Di Lino Moisture Bundle contains three of our must-have products to moisturise and nourish dry and brittle hair. The Nutritive Low Shampoo transforms dry strands into...

Who is it for? Weakened hair prone to hair loss Introduction This Alfaparf hair loss shampoo/ Semi di Lino Scalp RENEW Energize Shampoo gently strengthens, re-densifies and stimulates the hair follicles so that both the scalp and hair fibers can...

Who is it for? This Alfaparf Purifying Shampoo is for scalps suffering from dry or greasy dandruff  Introduction The new and improved Alfaparf Semi Di Lino purifying shampoo for dry or oily scalp prone to dandruff gently cleanses, rebalances and...

Who's it For? Damaged hair Introduction The only patented system to noticeably repair extreme damage—turn dry, brittle hair into soft, shiny, and more resilient hair! Nº.3 Hair Perfector reduces breakage, visibly strengthens hair...

Who is it for? Blonde hair/ all hair types Introduction Introducing your new best friend for in-between washes! Perfect for those days on the go, Moroccanoil Dry Shampoo Light Tones contains ultra-fine rice starch that absorbs oil, build-up and odour,...

Who's It For? Hair that is prone to frizz, flyaways and unruliness.  Introduction Treat yourself or a loved one to this fabulous Alfaparf Semi Di Lino Smooth gift set, inspired by a walk in Milan! Filled with a trio of amazing treats to control...

Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...

Who's it for? All hair types to give your hair an extra day in between washes Introduction: This Alfaparf dry shampoo is perfect for anyone on the go! It's texturising, absorbs excess oiliness and provides support and body to hair styling. Leaves...

Who is it for? Dry Hair in need of moisture  Introduction Alfaparf Semi di Lino Moisture Nutritive Mask is an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients.  It smooths the...

Who is it for? Oily scalp Introduction This balancing shampoo from Italian haircare brand Alfaparf is specifically designed to help the scalp environment reduce excess sebum. This Alfaparf balancing shampoo gently cleanses and normalises the scalp,...

Who's it for? Unruly hair in need of a smooth controlled finish. Introduction: This gentle Alfaparf Semi Di Lino Smoothing Low Shampoo smooths the hair fibre to give you straight hair without the frizz. Styling rebellious hair has never been easier...

Who's it for? Unruly hair in need of control. Introduction: This smoothing conditioner controls frizz and helps to straighten, unruly, rebellious hair leaving it soft and lightweight to you can be in control of your style. Enjoy the bio-based...

Who is it for? All Hair Types Introduction Moroccanoil® Dry Texture Spray is a dry, Argan-oil infused texture spray for effortless, undone styles with long-lasting hold. A particle matrix of high-performance resins and zeolite form a bond between...

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

Who's it for? Unruly hair in need of an essential smoothing collection. Introduction: The Essential bundle for those with rebellious unruly hair is perfect for anyone who wants to fight frizz! Smooth and style your hair with ease with these must have...

Who is it for? Fine / Flat Hair Introduction A gentle, volumizing, body-boosting shampoo for fine, limp hair. Alfaparf Volumizing Shampoo cleanses and gives volume: fine hair looks thicker and fuller. Cleanses and enhances the thickness of the...

Who's it For? Weakened hair prone to hair loss, Dandruff  Introduction Three must-have products that strengthens weakened hair and hair prone to dandruff.  Set Contains: Alfaparf Semi Di Lino Scalp RENEW Energize Shampoo...

Who is it for? Hair loss and thinning  Introduction Introducing the new and improved Alfaparf energizing tonic! It's an energising and rebalancing tonic for hair loss that adds vitality, increases body and density of the hair, maintains the...

Who is it for? Dry Hair Introduction Alfaparf Semi di Lino Moisture Nutritive Mask is an intensive, deeply hydrating mask which nourishes dry hair, weightlessly replenishing it with vital nutrients.  It smooths the hair fibre with healthy...

Who's it For? Blonde & Silver Hair.  Introduction This shampoo from the NEW Alfaparf Blonde line enhances silver and blonde hair, both natural and bleached. It's a sulfate-free shampoo which gently cleanses and neutralises unwanted yellow...

Who is it for? Blonde or highlighted hair Introduction This deeply nourishing Brightening Conditioner combines the lightness of a lotion and the power of a serum, instantly reviving blonde hair without weighing it down. Each highlighted strand is...

Who's it for? Unruly hair in need of a soft, smooth finish. Introduction: This smoothing oil brightens, protects and maintains frizz-free straightness in rebellious, unruly hair.  Enjoy the bio-based flowery fragrance naturally derived...

Who is it for? Dry hair in need of moisture  Introduction This leave-in treatment from Alfaparf creates a flexible lattice which seals and repairs dry, split ends, whilst nourishing your hair and replenishing it with moisture. Your locks will be...

Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...

Who's it for? Colour-treated hair Introduction Specifically developed for coloured hair, this lightweight shampoo utilises a Japanese amino-fortified complex to help prevent breakage and dullness, whilst defending against colour fading to leave...

Who's it For? All Hair Types Introduction A multi-benefit healthy hair serum, powered by OLAPLEX® technology. OLAPLEX® No.9 BOND PROTECTOR NOURISHING HAIR SERUM is a silicone-free, weightless, antioxidant-rich serum that enhances any hair routine...

Who's It For? All hair types, especially hair loss/thinning, irritated scalp and a lack of volume.  Introduction Powered by 2% Stem Cell H2-Grow Complex™, this award-winning scalp serum stimulates hair growth for fuller, thicker, and...

Who is it for? All types/ dandruff Introduction Exfoliate and purify your scalp with the Alfaparf Semi Di Lino Scalp Rebalance Gentle Exfoliating Scrub. This Alfaparf exfoliating scrub cleanses deeply yet gently: perfect if you’re suffering from...

Who is it for? All Hair types Introduction: This all in one multitasking fluid from Alfaparf is a unique and versatile leave-in treatment fluid to rescue dull and lifeless hair. It gives instant shine, detangles, helps protect against UV rays,...

Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this trio of Hair care products is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...

Who's it for? Unruly hair in need of taming and smoothing. Introduction: Treat your rebellious hair with a nourishing smoothing mask after shampooing. Take time out for yourself and feel the benefits seep into your unruly locks, as the formula...

Who is it for? Frizzy hair Introduction This Blow Dry cream for increased body, makes drying quicker and easier. Fights frizz and does not weigh down the hair, leaving it soft and lightweight. Also ideal for pre-cut use. The Alfaparf Blow Dry...

Who's it For? All Hair Types  Introduction Money Masque is a one-step prep treatment designed to penetrate the hair cuticles and provide intensive hydration to our tresses, putting any moisture back into the hair that is often lost through...

Who’s it For? All hair types, especially damaged hair. Introduction K18Peptide™ is clinically proven to reverse damage in just 4 minutes. It was designed to make hair strong enough to withstand damage that occurs during a chemical...

Who's it for? Unruly hair in need of control. Introduction: This straightening cream helps to smooth and control your rebellious unruly hair, allowing you to have a better handle on styling it. Enjoy the bio-based flowery fragrance naturally...

Who's it For? Blonde & Silver Hair  Introduction This conditioner from Alfaparf's NEW Blonde line enhances silver and blonde hair, both natural and bleached. It gently detangles and neutralises unwanted yellow and brassy tones, reinvigorates...

  Who is it for? Suitable for all hair types and colours, those who swim in chlorine and those living in hard water areas.  IntroductionExclusive to BeautyFeatures. The supersized version of Dream Filter by Color WOW is ideal for those...

Who is it for? All hair types Introduction Salt styling spray for tousled looks. Salt spray formula Helps boost hair texture Instantly creates tousled looks with a ‘beach’ effect Soft matte finish How to Use: Spray on damp or dry hair and...

Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction Your favourite detangling spray just got a makeover! From Alfaparf's NEW Blonde line, this spray makes brushing easier and neutralises unwanted yellow and brassy tones,...

Who's it For? Dry, Normal to Thick, color treated hair Introduction: If your thick hair is coarse and dry and in need of some total hydration Color Wow Color Security Conditioner can give you a moisture and shine revamp. It is formulated with...

Who's it For? Colour-treated hair, Hall Hair types Set Contains: Color Wow Security Shampoo 250ml Color Wow Colour Security Conditioner (Normal/Thick) 250ml Color Wow and Chris Appleton Money Masque 215ml How to use Color Wow Security Shampoo 250ml: ...

Who’s it For? All lash types, including those with extensions. Introduction Olaplex LashBond Building Serum is a lash product that can improve lash health and appearance. It works by strengthening and protecting lash fibers, promoting growth, and...

Who's it For? All Hair Types Introduction A lightweight conditioning mist designed to deliver illuminating shine and lustre. Ideal for elegant finishing, adds lasting gloss to your style. Weightless conditioning / illuminating shine / protects cuticle...

Who’s it for? All hair types Introduction: Our hair is always dealing with something, whether it’s being thrown into a messy bun and jammed with a million bobby pins to ensure it stays in place (and never does), or being straightened to the...

Who's it For? Colour-treated hair Introduction At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous colour vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands,...

Who's it For? All Hair Types Introduction Gel with a wet effect, for flexible and residue-free results.  Makes it easy to change your look from the beach to the evening. For those who love the wet effect, WET GEL also works brilliantly on long,...

Who’s it For? Fine, Flat Hair Introduction Are you tired of flat, lifeless hair? Do you dream of having the kind of hair that turns heads and makes a statement? Living Proof Full Dry Volume & Texture Spray is your solution. This...

Who's it For? All Hair Types Introduction A weightless styling powder designed to create strong grip and matte texture, ideal for style manipulation. Powder particles create volume at the roots, thicken and separate hair for long lasting control. ...

Who is it for? All hair types Introduction Style Stores Vintage Style Powder is perfect for creating matte just out-of-bed styles, dread-locks or grungy looks. Versatile powder with matte texture Adds volume and shape to both long and short hair Small...

Who is it for? All hair types Introduction A medium-hold paste to add structure and definition without shine. Medium hold paste Matte finish, no shine Adds texture and movement How to use: Apply to damp or dry hair and mould into...

Who's it For? Fine to Normal Colour Treated Hair Introduction Color Wow Colour Security Conditioner (Normal/Fine) is the ultimate solution for fine or normal hair that requires gentle conditioning without any heavy build-up. Its lightweight,...

Who is it for? Normal Hair Introduction This hydrating, nourishing mask transforms dull, lifeless hair by imparting a soft feel and stunning, crystalline finish. Free from sulphates, parabens and harmful ingredients, it combines the benefits of three...

Who's it For? For Styling Hair - Suitable for All Hair Types Introduction Embark on a journey of total transformation with the ghd chronos hair straightener, featuring revolutionary HD motion-responsive™ technology! Experience unrivaled...

Who's It For? All Hair Types Introduction The best hair care starts with the best brush, and the Mermade Everyday Brush is the the one-stop brush you need, well, every day! Oval shape design – targets a larger surface...

Who's it For? Unruly rebellious hair in need of the ultimate smoothing treat. Introduction: The ultimate bundle for unruly hair!  This Alfaparf bundle has everything you need to smooth and control your rebellious locks with this full set of the...

Who's it for? Thick, coily hair to smooth baby hairs. Introduction: Cantu is the go to product for textured hair, they have just about everything to help you style and protect your locks. This 2in1 brush and comb is ideal for laying your baby hairs and...

Who's it For? All hair types, including dry, frizzy and damaged.  Introduction A lightweight yet rich conditioner formulated with 1% Vitamin B-5 that rapidly delivers lasting hydration while repairing damage for stronger + healthier...

Who’s it For? All Hair Types  Introduction Channel your inner 90s babe with the Mermade Claw Clip in Signature Pink! The barrel claw hold is made with 100% plastic and designed with smooth edges so it won’t...

Who’s it For? All Hair Types  Introduction The light, versatile and super powerful Mermade Straightener with 28mm plates is made for that on-the-go lifestyle. Floating plates – 28mm smooth floating...

Who is it for? All hair types Introduction Semi di Lino Diamond Cristalli Liquidi is Alfaparf’s bestselling illuminating serum. Instantly increases hair manageability and strength. Protects, reduces blow dry time and leaves the hair soft and...

Who’s it For? All Hair Types Introduction 4-minute leave-in treatment to clinically reverse hair damage. An at-home leave-in treatment infused with our patented K18Peptide™ that works to repair even the most extreme damage, renewing...

Who's It For? All Hair Types Introduction Suits All Hair Shades – available in Black, Brown, Light, Very Light, Ginger & Grey. 1 x Clear Claw Clip – easy to style and section your mane 1 x Pony Gel – tame...