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Purple Shampoo

Welcome to our Purple Shampoo section, where you’ll find a vast range of options for treating blonde tresses! Read More

Whether you’re a natural or bottle blonde, and whether you have a full colour, highlights or balayage, using a good quality, salon-approved purple shampoo is a vital step in maintaining your shade to counteract brassiness which can cause blonde hair to appear yellow in colour, a good purple shampoo will leave your hair with a cooler appearance. Remember not to substitute your regular shampoo with a purple one, however, as it should not be used every time you wash your hair.

Here at BeautyFeatures.ie, we stock some of the haircare industry’s leading brands and purple shampoos. We've got some of your favourites, including the Joico Blonde Life Violet Shampoo and Alfaparf That's It Never Brass Shampoo. Or if you'd like to try something new, check out the the Alfaparf Semi Di Lino Blonde Shampoo & Conditioner, wherein blue violet pigments neutralise any unwanted tones, leaving your colour looking salon-fresh. Moroccanoil Blonde Perfecting Shampoo is another ideal option for maintaining your colour whilst repairing the cuticle, thanks to its ArganID™ technology. We also recommend Redken Purple Shampoo, specifically the Redken Colour Extend Blondage Shampoo, designed with Triple Acid Protein complex to help brighten and strengthen blonde hair from the first wash and preserve your hue in between salon visits. We also stock your favourite, the Olaplex No.4P Blonde Enhancer Toning Shampoo, complete with a highly concentrated formula; the longer you leave it on, the brighter the results!

Browse the full range: order your favourites before 2pm to avail of Next Day Delivery from our base in Co. Wicklow!

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  • Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle  Conditioner

    Alfaparf

    Alfaparf Semi Di Lino - Blonde Shampoo & Conditioner Bundle

    MSRP: €36.50
    Was: €36.50
    Now: €34.50
    Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this Shampoo and Conditioner is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...
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    MSRP: €36.50
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  •  Joico Blonde Life Collection with FREE Mask

    Joico

    Joico Blonde Life Collection

    €70.50
    Who is it For? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo and Conditioner bundle How to use: Shampoo: Saturate hair thoroughly with...
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    €70.50
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  • Alfaparf Semi Di Lino Anti-Yellow Low Blonde Shampoo 250ml Alfaparf Semi Di Lino Anti-Yellow Low Blonde Shampoo 250ml Live

    Alfaparf

    Alfaparf Semi Di Lino Anti-Yellow Low Blonde Shampoo 250ml

    €18.25
    Who's it For? Blonde & Silver Hair.  Introduction This shampoo from the NEW Alfaparf Blonde line enhances silver and blonde hair, both natural and bleached. It's a sulfate-free shampoo which gently cleanses and neutralises unwanted yellow...
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    €18.25
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  • Joico Blonde Life Violet Shampoo 300ml Joico Blonde Life Violet Shampoo 300ml showcase

    Joico

    Joico Blonde Life Violet Shampoo 300ml

    €21.50
    Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...
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  • Alfaparf Semi Di Lino - Blonde Anti-Yellow Alfaparf Semi Di Lino - Blonde Anti-Yellow Live

    Alfaparf

    Alfaparf Semi Di Lino - Blonde Anti-Yellow Trio

    MSRP: €58.00
    Was: €58.00
    Now: €54.00
    Who's it For? Blonde & Silver Hair - Natural and Bleached.  Introduction From Alfaparf's NEW Blonde line, this trio of Hair care products is the perfect bundle that enhances silver and blonde hair, both natural and bleached.  Coloured...
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    MSRP: €58.00
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  • Kerastase Blond Absolu Neutralise and Condition Duo Kerastase Blond Absolu Neutralise and Condition Duo Before/After

    Kérastase

    Kérastase Blond Absolu Neutralise and Condition Duo

    MSRP: €71.95
    Was: €71.95
    Now: €54.99
    Who’s it for? Ideal for faux-blonde hair. Introduction This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones.  The regular use of this shampoo provides durable anti-brassiness...
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    MSRP: €71.95
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  • Kerastase Blond Absolu Bain Ultra-Violet 250ml Kérastase Blond Absolu Bain Ultra-Violet 250ml

    Kérastase

    Kérastase Blond Absolu Bain Ultra-Violet 250ml

    MSRP: €31.25
    Was: €31.25
    Now: €28.15
    Who's it For? Ideal for cool faux-blonde and grey hair. Introduction This powerful purple shampoo is rich in neutralising agents to instantly remove brassiness and yellow undertones.  The regular use of this shampoo provides durable...
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    MSRP: €31.25
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    Now: €28.15
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  • Moroccanoil Blonde Purple Shampoo & Conditioner Duo 500ml Moroccanoil Blonde Purple Shampoo & Conditioner Duo 500ml

    Moroccanoil

    Moroccanoil Blonde Purple Shampoo & Conditioner Duo 500ml

    MSRP: €73.90
    Was: €73.90
    Now: €68.90
    Who’s it for? For Blonde, Lightened Brunette, and Grey Hair. Introduction This specially-priced bundle is formulated to combat brassiness, in blonde, lightened brunette, and grey hair. Also available in HYDRATE, REPAIR, and VOLUME. Blonde...
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    MSRP: €73.90
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  • Redken Colour Extend Blondage Shampoo 300ml Redken Colour Extend Blondage Shampoo 300ml Before/After

    Redken

    Redken Colour Extend Blondage Shampoo 300ml

    MSRP: €26.35
    Was: €26.35
    Now: €23.70
    Who's it for? Blonde, highlighted hair Introduction Introducing the Redken shampoo for blondes! The 2019 Allure Best of Beauty best shampoo for colour treated hair winner, Redken Colour Extend Blondage Shampoo is the toning, strengthening anti-brass...
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    MSRP: €26.35
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    Now: €23.70
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  • NAK Nourish Shampoo 375ml

    NAK

    NAK Nourish Shampoo 375ml

    MSRP: €20.50
    Was: €20.50
    Now: €17.90
    Who's it For? Dry, damaged or colour-treated hair. Introduction: A smooth, luxurious conditioner and cleanser intended to nourish and preserve hair from colour fading. To maximize colour durability, it restores good condition to colour-treated, dry and...
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    MSRP: €20.50
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  • NAK Rose Blonde Shampoo 375ml NAK Rose Blonde Shampoo 375ml after image

    NAK

    NAK Rose Blonde Shampoo 375ml

    MSRP: €20.50
    Was: €20.50
    Now: €17.90
    Who's it For? Blonde or lightened hair to infuse rose tones. Introduction This replenishing cleanser has a blend of pigments to enhance your blonde hair and infuse rose pink and blush tones into the hair for a unique and girly new look. With...
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    MSRP: €20.50
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  •  Redken Blondage High Bright Shampoo 300ml  Redken Blondage High Bright Shampoo 300ml  Before & After

    Redken

    Redken Blondage High Bright Shampoo 300ml

    MSRP: €26.35
    Was: €26.35
    Now: €23.70
    Who's it For? Brightening regimen for Blondes and Highlights  Introduction The Blondage High Bright Shampoo is our answer to blondes who lose lightness and brightness in the weeks between salon visits.  A new blonde haircare system powered by...
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    MSRP: €26.35
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  • Redken Color Extend Blondage Bundle

    Redken

    Redken Color Extend Blondage Bundle

    MSRP: €55.98
    Was: €55.98
    Now: €42.99
    Who's it For? Blonde hair Introduction A colour-depositing shampoo & conditioner bundle enriched with ultra-violet pigments, designed to tone & strengthen blonde hair. Color protecting conditioner for blondes Formulated with Citric...
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    MSRP: €55.98
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  • Kevin Murphy Blonde Angel Wash 250ml Kevin Murphy Blonde Angel Wash 250ml 2

    Kevin Murphy

    Kevin Murphy Blonde Angel Wash 250ml

    €29.00
    Who's it For? Perfect for blonde or grey hair. Introduction Experience vibrant blonde hair with this purple shampoo. This lavender-infused shampoo rescues dulled colour, adds shine, and counteracts brassy tones. Enhances blonde tones in yellow and...
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  • Alfaparf Violet Ash Ultra Concentrated Pigment 10ml

    Alfaparf

    Alfaparf Violet Ash Ultra Concentrated Pigment 10ml

    €7.50
    Who's it For? All Blonde & Silver Hair - Natural, Chemically-Treated or Bleached.  Introduction Brass, be gone! This NEW single-dose pigment from Alfaparf is the boost that all blondes need for topping up colour between salon visits. It protects...
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    €7.50
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  • NAK Blonde Plus Shampoo 375ml

    NAK

    NAK Blonde Plus Shampoo 375ml

    MSRP: €20.50
    Was: €20.50
    Now: €17.90
    Who's it For? Natural blonde, pre-lightened blonde or grey hair.  Introduction: A toning cleanser intended to neutralise heavy yellow, gold and brassiness. In natural blonde, pre-lightened blonde and grey hair, blue-violet pigments tone blonde hair...
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    MSRP: €20.50
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  • Milkshake Icy Blond Shampoo 300ml Milkshake Icy Blond Shampoo 300ml Lifestyle 1

    milk_shake

    milk_shake Icy Blond Shampoo 300ml

    €22.99
    Who’s it For? Very light blond or platinum blond hair. Not recommended for grey or white hair.  Introduction Milkshake Icy Blond Shampoo is a shampoo specifically designed for blonde hair. It gently cleanses hair while neutralizing and...
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    €22.99
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  •  L'Oréal Professionnel Chroma Creme neutralizing shampoo Blonde 300ml  L'Oréal Professionnel Chroma Creme neutralizing shampoo Blonde 300ml

    L'Oréal Professionnel

    L'Oréal Professionnel Chroma Creme neutralizing shampoo Blonde 300ml

    MSRP: €22.75
    Was: €22.75
    Now: €19.35
    Who’s it For? Blondes and Platinum Blondes, to help neutralize unwanted yellow reflects. Introduction Looking for an at-home toning shampoo for blonde hair? With Chroma Crème shampoo, colour correct & care like a pro. Chroma Crème...
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    MSRP: €22.75
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  • Redken Color Extend Blondage Express Anti-Brass Mask Violet Pigment - 250ml

    Redken

    Redken Color Extend Blondage Express Anti-Brass Mask Violet Pigment - 250ml

    MSRP: €38.80
    Was: €38.80
    Now: €34.90
    Who's it For? Blonde treated hair Introduction Redken’s Color Extend Blondage Express Anti-Brass Mask is an ultra-pigmented Violet hair mask for blonde hair that ensures brighter, cooler blonde hair colour. Featuring a powerful toning formula, this...
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    MSRP: €38.80
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  • Pureology Strength Cure Best Blonde - Collection

    Pureology

    Pureology Strength Cure Best Blonde - Collection

    MSRP: €60.30
    Was: €60.30
    Now: €44.99
    Who's it For? Blonde Hair Introduction With the Pureology Strength Cure Collection achieve stronger and blonder hair. Uniting a reparative shampoo and nourishing conditioner, this dynamic duo works to reinforce brittle strands and restore shine...
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    MSRP: €60.30
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    Now: €44.99
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  • Moroccanoil Blonde Perfecting Shampoo 200ml Moroccanoil Blonde Perfecting Shampoo 200ml Before/After

    Moroccanoil

    Moroccanoil Blonde Perfecting Shampoo 200ml

    €24.85
    Who's it for? For blonde, lightened or grey hair to enhance colour. Introduction: Bring out the best in your colour with our new Blonde Perfecting Purple Shampoo. This tone-correcting shampoo fights brassiness, depositing violet pigments to counteract...
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    €24.85
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  •  L'Oréal Professionnel Silver Shampoo 300ml  L'Oréal Professionnel Silver Shampoo 300ml

    L'Oréal Professionnel

    L'Oréal Professionnel Silver Shampoo 300ml

    MSRP: €18.10
    Was: €18.10
    Now: €15.40
    Who’s it For? Boost of shine on grey, white or light blonde hair. Introduction  The deep purple shampoo helps to neutralize these tones maintaining your grey, blonde or white colour. The formula helps deliver toning results while nourishing...
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    MSRP: €18.10
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    Now: €15.40
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  • Nak Platinum Blonde Shampoo 375ml Nak Platinum Blonde Shampoo 375ml Live

    NAK

    Nak Platinum Blonde Shampoo 375ml

    €20.50
    Who's it For? Natural Blonde, Pre-Lightened Blonde and Grey Hair. Introduction A strong toning cleanser designed to eliminate strong yellow, gold and brassy reflects. Concentrated blue-violet pigments tone blonde hair to create cool, platinum silver...
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    €20.50
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  • NAK Platinum Blonde Anti-Yellow Shampoo 100ml

    NAK

    NAK Platinum Blonde Anti-Yellow Shampoo 100ml

    €11.90
    Who's it For? Natural Blonde, Pre-Lightened Blonde and Grey Hair. Introduction A strong toning cleanser designed to eliminate strong yellow, gold and brassy reflects. Concentrated blue-violet pigments tone blonde hair to create cool, platinum silver...
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    €11.90
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  • Matrix Total Results Brass Off Shampoo 300ml Matrix Total Results Brass Off Shampoo 300ml product

    Matrix

    Matrix Total Results Brass Off Shampoo 300ml

    €16.00
    Who's it For Brunettes Lightening Their Hair Introduction Introducing Matrix Brass off! Brass be gone - this impressive neutralising shampoo uses a colour-depositing formula to boost cool tones throughout lightened hair. For brunettes that lighten...
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    €16.00
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  • Milkshake Silver Shine Shampoo 300ml Milkshake Silver Shine Shampoo 300ml Lifestyle 1

    milk_shake

    milk_shake Silver Shine Shampoo 300ml

    €22.99
    Who’s it For? For Blonde hair  Introduction milk_shake Silver Shine Shampoo is formulated for individuals with blonde, grey, or white hair seeking to neutralize unwanted yellow tones while enhancing the vibrancy of their colour. It's...
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  • Actyva Colore Brilliante Anti-Yellow Shampoo 250ml

    Actyva

    Actyva Colore Brilliante Anti-Yellow Shampoo 250ml

    €17.00
    Who's it For? Bleached or natural blonde & grey hair. Introduction For treating light hair, Actyva offers Colore Brilliante Anti-Yellow, the segment of products specifically designed to remove yellow tones from light hair and give the hair fibre a...
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    €17.00
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  • Milkshake Silver Shine Light Shampoo 300ml Milkshake Silver Shine Light Shampoo 300ml Lifestyle 1

    milk_shake

    milk_shake Silver Shine Light Shampoo 300ml

    €22.99
    Who’s it For? Enhance natural tones in blond, lightened or grey hair, neutralizing yellow tones Introduction milk_shake Silver Shine Light Shampoo is meticulously crafted for individuals with silver, grey, or lightened hair, catering to those...
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    €22.99
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  • Eleven Keep My Blonde - Collection

    Eleven Australia

    Eleven Keep My Blonde - Collection

    MSRP: €40.00
    Was: €40.00
    Now: €34.99
    Who's it For? Blonde Hair Introduction A Toning Shampoo for both Natural Blondes, and dye coloured paired with a tailored treatment that hydrates the hair, adding shine and boosting blonde tones Set Contains: Eleven Keep My Blonde Shampoo 300ml...
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    MSRP: €40.00
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    Now: €34.99
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  • Matrix Total Results Brass Off Conditioner 300ml

    Matrix

    Matrix Total Results Brass Off Conditioner 300ml

    €16.00
    Who's it For? Brunettes Lightening Their Hair  Introduction Tackle brassy tones once and for all with the neutralising Matrix Total Results Brass Off Blue Conditioner. Impressive neutralising conditioner uses a colour-depositing formula to boost...
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    €16.00
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  • Pureology Strength Cure Best Blonde Shampoo 266ml

    Pureology

    Pureology Strength Cure Best Blonde Shampoo 266ml

    MSRP: €27.80
    Was: €27.80
    Now: €25.00
    Who is it for? Blonde hair Introduction Cleanses, restores and tones blonde colour-treated hair. The ZeroSulfate Shampoo formula with violet pigments and the exclusive AntifadeComplex® help keep blonde hair toned and to neutralizes brassiness Works...
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    MSRP: €27.80
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  • Kérastase Blond Absolu Shine, Strength and Neutralising Trio Kérastase Blond Absolu Shine, Strength and Neutralising Trio lifestyle 1

    Kérastase

    Kérastase Blond Absolu Shine, Strength and Neutralising Trio

    MSRP: €103.00
    Was: €103.00
    Now: €92.70
    Who’s it For? Blonde Hair Introduction Embrace the journey of hair transformation with Kérastase Blond Absolu Trio, a powerful lineup designed to elevate your blonde haircare routine to new heights. Whether you're saying goodbye to...
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    MSRP: €103.00
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    Free Shipping
  • Kérastase Blond Absolu Shampoo, Conditioner and Treatment Hair Routine for Lightened or Highlighted Hair Kérastase Blond Absolu Shampoo, Conditioner and Treatment Hair Routine for Lightened or Highlighted Hair lifestyle 1

    Kérastase

    Kérastase Blond Absolu Shampoo, Conditioner and Treatment Hair Routine for Lightened or Highlighted Hair

    MSRP: €110.00
    Was: €110.00
    Now: €99.00
    Who’s it For? Blonde Hair Introduction Say goodbye to dull, lackluster blonde hair and hello to luminous locks with the Kérastase Blond Absolu range. Specially formulated with a blend of potent ingredients, this comprehensive haircare...
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    MSRP: €110.00
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  • Olaplex No.4P Blonde Enhancer Toning Shampoo & Olaplex No.5P Blond Enhancing Toner Conditioner 1 Litre Duo Olaplex No.4P Blonde Enhancer Toning Shampoo & Olaplex No.5P Blond Enhancing Toner Conditioner 1 Litre Duo Live

    OLAPLEX

    Olaplex No.4P Blonde Enhancer Toning Shampoo & Olaplex No.5P Blond Enhancing Toner Conditioner 1 Litre Duo

    €192.00
    Who's it For? Blonde hair Introduction Transform your blonde or lightened hair with the Olaplex No.4P Blonde Enhancer Toning Shampoo and Olaplex No.5P Blonde Enhancing Toner Conditioner. This powerful pair works together to brighten, tone, and strengthen...
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    €192.00
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  • Matrix Total Results Color Obsessed Brass Off Shampoo 1 litre

    Matrix

    Matrix Total Results Color Obsessed Brass Off Shampoo 1 litre

    €37.95
    Who's it For? Best for brunettes who have lightened their hair. Introduction: The last thing you want when you lighten your hair is the brassy undertones creeping in too early, or at all! This shampoo does what it says on the bottle, tells those...
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  • R+Co Sunset Blvd Blonde Toning Crème 124ml R+Co Sunset Blvd Blonde Toning Crème 124ml Live

    R+CO

    R+Co Sunset Blvd Blonde Toning Crème 124ml

    €27.50
    Who’s it For? Anyone with blonde or highlighted hair Introduction Say hello to gorgeous, luminous blonde hair with the R+Co Sunset Blvd Blonde Toning Crème. This luxurious formula is designed to enhance and maintain the vibrancy of blonde...
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  • Redken Color Extend Blondage Ultimate Bundle

    Redken

    Redken Color Extend Blondage Ultimate Bundle

    MSRP: €95.00
    Was: €95.00
    Now: €69.99
    Who's it For? Blonde hair Introduction Utilising violet pigments to neutralise unwanted yellow tones, maintain your blonde in between salon visits with the Redken Color Extend Blondage Ultimate Bundle. Set Contains: Redken Colour Extend...
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    MSRP: €95.00
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  • Olaplex No.4P Blonde Enhancer Toning Shampoo 1 Litre Olaplex No.4P Blonde Enhancer Toning Shampoo 1 Litre Live

    OLAPLEX

    Olaplex No.4P Blonde Enhancer Toning Shampoo 1 Litre

    €96.00
    Who's it For? Blonde. Lightened and Grey Hair Introduction Olaplex® No.4p Blonde Enhancer™ Toning Shampoo is now available in a jumbo one litre size! It strengthens, softens, and neutralises unwanted yellow tones for brighter, more manageable...
    Qty in Cart: 0
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    €96.00
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  • Bumble & Bumble Blonde Shampoo - 250ml Bumble & Bumble Blonde Shampoo - 250ml

    Bumble & Bumble

    Bumble & Bumble Blonde Shampoo - 250ml

    MSRP: €35.00
    Was: €35.00
    Now: €29.75
    Who's it For? Blonde or Lightened Hair Introduction This purple shampoo is a gentle yet potent cleanser. It illuminates blonde hair by neutralising brassy tones. It delivers hydration, frizz reduction, and deep conditioning for moisturised strands...
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    MSRP: €35.00
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    Now: €29.75
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  • Biolage Colorlast Blue Shampoo 250ml

    Biolage

    Biolage Colorlast Purple Shampoo 250ml

    €18.70
    Who's it For? Blonde hair to maintain colour. Introduction Treat your blonde hair to this purple shampoo, that not only maintains and brightens cool blondes, but keeps hair healthy. between salon visits. Toning purple shampoo that neutralises brass...
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    €18.70
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  • Bleach London Pearlescent Shampoo 250ml

    Bleach London

    Bleach London Pearlescent Shampoo 250ml

    €11.53
    Who's it for? Bleached hair, toned hair, coloured hair, very light blonde hair. Introduction: The unique dreamy tone to keep your hair looking bright, luminous and with a hint of colour. Pearlescent Shampoo deposits subtle pinky-purple colour on to...
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    €11.53
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  • Kerastase Blond Absolu Shampoo & Conditioner Duo with FREE Micro Fibre Hair Towel

    Kérastase

    Kerastase Blond Absolu Shampoo & Conditioner Duo with FREE Micro Fibre Hair Towel

    MSRP: €82.99
    Was: €82.99
    Now: €71.99
    Who's it For? This duo is ideal for anyone with blonde, bleached, or highlighted hair looking to neutralize brassiness and enhance luminosity. Perfect for maintaining cool, icy tones or restoring vibrancy to warmer blonde shades, the Kerastase Blond...
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    MSRP: €82.99
    Was: €82.99
    Now: €71.99
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  • Kérastase Blond Absolu Bain Lumiere 250ml Kérastase Blond Absolu Bain Lumiere 250ml 2

    Kérastase

    Kérastase Blond Absolu Bain Lumiere 250ml

    MSRP: €31.25
    Was: €31.25
    Now: €28.10
    Who's it For? Faux-blonde hair to gently cleanse the fibre leaving hair light and luminous.  Introduction This Hyaluronic Acid infused shampoo is a lightweight formula ideal for lightened, bleached, gray or light faux-blonde hair. The gentle...
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    MSRP: €31.25
    Was: €31.25
    Now: €28.10
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