Founded in 1908 by Ludovico Martelli, and was loved by Italian barbers for generations. The business experimented with different formulas in a small laboratory to work on expanding their market and products, now globally loved and admired.
Over time the formulas, based on natural and trusted ingredients, are enriched and improved, and our packaging is refreshed and new product lines are released. But they still stand by the founders wish which was to create professional, quality products that deliver a pleasurable and impeccable shave, in the barbershop and at home.
