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Who’s it For? Ideal for all hair types, especially color-treated hair. Introduction Cleanse your hair of metal buildup with the L'Oréal Professionnel Metal Detox Cleansing Cream Shampoo. Over time, metals like copper can accumulate in...

Who’s It For? The Brow Bestie Gel Kit is perfect for anyone who wants long-lasting, defined, and polished brows. Whether you prefer a natural, feathered look or bold, sculpted arches, this kit is designed for all brow types and skill levels. Ideal...

Who’s It For? The L.A. Girl Cream Matte Blush is perfect for anyone who loves a soft, natural flush or a bold, buildable pop of colour. Introduction Meet your new blush obsession – the L.A. Girl Cream Matte Blush! This ultra-blendable,...

Who’s It For? The L.A. Girl Lumilicious Lip Gloss is perfect for anyone who loves glossy, hydrated lips with a non-sticky feel.  Introduction Get ready to shine with the L.A. Girl Lumilicious Lip Gloss! Infused with hyaluronic acid, vitamin...

Who’s It For? The L.A. Girl Volumatic Mascara is perfect for anyone who wants bold, lifted, and voluminous lashes. Whether you have short, straight, or sparse lashes, this mascara adds instant lift, curl, and full-bodied volume without weighing...

Who’s It For? The L.A. Girl Luxe Shine Nail Fave Artificial Nail Tips are perfect for anyone who loves salon-quality nails at home. Whether you're a nail art enthusiast, a busy beauty lover, or someone who wants quick, flawless nails without the...

Who’s It For? The L.A. Girl Oh...So Shiny Artificial Nail Tips are perfect for anyone who wants a high-shine, salon-quality manicure in minutes. Whether you’re a busy beauty lover, a nail art fan, or someone who wants glamorous,...

Who’s It For? The L.A. Girl Nail Tips Silicone Remover Cap is perfect for anyone who wants an easy, mess-free way to remove gel, acrylic, or dip powder nails. Whether you're a DIY nail enthusiast or a professional nail artist, these reusable...

Who’s It For? The L.A. Girl Perfect Precision Liner is perfect for anyone who wants smooth, effortless definition. Introduction Define your look with the L.A. Girl Perfect Precision Liner! This ultra-smooth, highly pigmented pencil glides on...

Who's it For? The L.A. Girl Perfect Precision Lipliner is designed for individuals seeking to define and enhance their lip contours with ease and precision. Whether you're aiming to reshape your lips, prevent lipstick feathering, or desire a...

Who’s It For? The L.A. Girl PRO Brushes Blending Sponge (2 Pack) is perfect for anyone who wants a flawless, airbrushed makeup finish. Whether you're a makeup beginner or a pro artist, these sponges are ideal for blending foundation, concealer,...

Who’s It For? The L.A. Girl PRO Conceal HD Concealer is perfect for fair to light skin tones that need brightening and full coverage. Whether you're concealing dark circles, blemishes, or redness, this shade is designed for those seeking a light,...

Who's it For? All Skin Types Introduction The Multi-Antioxidant Radiance Serum is a daily-use formula that blends an extensive array of antioxidant and protective ingredients to address various issues linked to environmental harm while noticeably...

Who's it For? The L.A. Girl PRO Lip Brush is an essential tool for anyone aiming to achieve precise and flawless lip makeup application Introduction Handcrafted by skilled artisans, the L.A. Girl PRO Lip Brush features a custom glistening lacquered...

Who's it For? The L.A. Girl PRO Duo Brow Brush is a versatile tool designed for precise eyebrow grooming and makeup application.  Introduction Handcrafted by skilled artisans, the PRO Duo Brow Brush features a custom lacquered handle made from...

Who's it For? The L.A. Girl PRO Angled Liner Brush is an essential tool for achieving precise and controlled eyeliner application. Introduction The PRO Angled Liner Brush features a custom glistening lacquered handle made from authentic birch wood...

Who's it For? The L.A. Girl PRO Small Shader Brush is an essential tool for precise eyeshadow application, especially in smaller or more detailed areas of the eye. Introduction The brush is equipped with high-quality, soft synthetic bristles that...

Who's it For? The L.A. Girl PRO Smudger Brush is an essential tool for achieving detailed and blended eye makeup looks. Introduction The brush is equipped with high-quality, soft synthetic bristles that provide excellent product pickup and precise...

Who's it For? The L.A. Girl PRO Domed Crease Brush is an essential tool for achieving precise and well-blended eyeshadow application, particularly in the crease and outer corners of the eyes. Whether you're a makeup novice or a professional artist, this...

Who's it For? The L.A. Girl PRO Large Shader Brush is an essential tool for achieving smooth and even eyeshadow application across the entire eyelid.  Introduction Its flat, dense head is specifically designed to pick up and distribute eyeshadow...

Who's it For? The L.A. Girl PRO Concealer Brush is an essential tool for achieving precise application of concealer, allowing you to effectively cover imperfections and contour with ease. Introduction The brush is equipped with high-quality, soft...

Who's it For? The L.A. Girl PRO Mini Stippling Brush is a versatile tool designed to achieve an airbrushed finish when applying liquid, cream, or powder products. Its small, dual-fiber bristles are ideal for reaching harder-to-access areas, ensuring...

Who's it For? The L.A. Girl PRO Tapered Brush is a versatile tool designed to achieve precise application and blending of various makeup products, including powders, blushes, highlighters, and setting products. Its tapered design allows for targeted...

Who's it For? The L.A. Girl PRO Flat Foundation Brush is a high-quality tool designed to provide a smooth and even application of liquid or cream foundations. Its flat, dense bristles ensure optimal product distribution, helping you achieve a flawless...

Who's it For? The L.A. Girl PRO Contour Brush is a high-quality makeup tool designed to help you achieve precise and seamless contouring along your cheekbones, forehead, and jawline. Its unique shape and soft synthetic bristles make it ideal for...

Who’s It For? The L.A. Girl PRO Angled Face Brush is perfect for anyone who wants precise, professional-looking makeup application. Whether you're a makeup beginner or a pro artist, this brush is ideal for blending foundation, contour, bronzer, or...

Who's it For? The L.A. Girl PRO Domed Stippling Brush is a versatile makeup tool designed to achieve a flawless, airbrushed finish when applying liquid, cream, or powder products. Its unique dome-shaped, dual-fibre bristles allow for precise application...

Who’s It For? The L.A. Girl PRO Conceal HD Concealer Highlighter is perfect for those who want to brighten and highlight their complexion. Whether you're looking to illuminate the under-eye area, highlight cheekbones, or accentuate the brow bones,...

Who's it For? The L.A. Girl PRO Stippling Brush is a high-quality makeup tool designed to provide a flawless, airbrushed finish when applying liquid, cream, or powder products. Its dual-fibre bristles allow for even product distribution and seamless...

Who's it For? The L.A. Girl PRO Fan Brush is a high-quality makeup tool designed to provide a soft, diffused application of highlighter, bronzer, or blush, enhancing your makeup routine with precision and ease. Introduction: Handcrafted by skilled...

Who’s It For? The L.A. Girl PRO Conceal HD Colour Corrector is perfect for anyone seeking flawless, full-coverage concealing. Whether you’re looking to cover dark circles, blemishes, or redness, this concealer is ideal for all skin types and...

Who's it For? Those looking for a full coverage foundation Introduction LA Girl's PRO.Coverage High-Definition Long Wear Illuminating Liquid Foundation is a full coverage foundation with a lightweight formula that provides comfortable, all day wear...

Who's it For? Those looking to achieve fuller-looking, defined lips Introduction LA Girl’s Ultimate Auto Lipliner is a smudge-proof, feather-proof lipliner that offers a fine matte finish to define and enhance your lips. The ergonomic gel grip...

Who's it For? All Hair Types Introduction A weightless, buildable volumizing spray infused with K18PEPTIDE™ to restore bounce and repair damage that affects all hair types—particularly fine, fragile, aging, and breakage-prone strands. This...

Who's it For? All Skin Types Introduction This expertly formulated powder is ideal for individuals looking to support their gut health, digestion, and overall wellbeing. Whether you experience digestive discomfort, want to strengthen your immune...

Who's it For? Dry, Dehydrated Skin Introduction The revamped Skin Moisture IQ is a scientifically crafted, 28-day smart supplement system tailored to provide intense hydration for dry and dehydrated skin. Now more powerful than before, it includes an...

Who's it For? All Skin Types Introduction Nail Science is a food supplement comprising key nutrients such as zinc to help healthy nail growth*. Nails and hair are made from keratin and any changes in the body's keratin production will impact...

Who's it For? All skin types Introduction Skin Collagen Synergy is a science-led supplement to help support your own internal collagen formation*, delivering renewed resilience. This 28-day supply of protective pods contain a daily dose of four...

Who’s It For Ideal for individuals with normal, combination, or oily skin types seeking to address concerns such as dullness, congestion, uneven texture, and fine lines. This scrub is suitable for both facial and body use, providing a versatile...

Who's it For? Colour treated Hair Introduction Give your colour-treated hair the care it deserves with the Matrix Glow Mania Color Protecting Conditioner. This lightweight yet deeply nourishing formula helps lock in colour, reduce fading, and enhance...

Who's it For? Ideal for individuals with oily, combination, or blemish-prone skin seeking to reduce breakouts, congestion, and excess oil. Also suitable for those looking for a fast-acting spot treatment to target specific blemishes without over-drying...

Who's it For? Ideal for individuals with dull, uneven, or aging skin seeking to improve texture, tone, and firmness. Suitable for most skin types, including mature and sun-damaged skin. Those new to retinoids or glycolic acid may want to start with a...

Who's it For? Suitable for all skin types, including sensitive skin. Introduction The Alpha-H Melting Moment Cleansing Balm is a luxurious balm-to-oil cleanser designed to thoroughly remove stubborn makeup, SPF, dirt, and pollution, while nourishing...

Who's it For? Suitable for all skin types, including sensitive skin. Introduction The Alpha-H Melting Moment Cleansing Balm is a luxurious balm-to-oil cleanser designed to thoroughly remove stubborn makeup, SPF, dirt, and pollution, while nourishing...

Who's it For? Colour Treated hair Introduction Don't let life fade your glow! Formulated for dull, colour-treated hair, this colour-protecting shampoo helps preserve your hair colour’s glow. Infused with Glycolic Acid to help laminate delicate...

Who's it For? Ideal for individuals concerned with fine lines, wrinkles, puffiness, dark circles, and uneven skin tone around the delicate eye area.  Introduction The Alpha-H Liquid Gold Firming Eye Cream is an advanced eye treatment designed to...

Who's it For? Color treated Hair Introduction Give your color-treated hair the care it deserves with the Matrix Glow Mania Color Protecting Conditioner. This lightweight yet deeply nourishing formula helps lock in colour, reduce fading, and enhance...

Who's it For? All hair types Introduction The leave-in conditioner is formulated with glycolic acid to laminate the hair’s surface. Supported by rosehip oil, the nourishing mist protects colour from fading, while working to minimise the...

Who's it For? All colour-treated hair Introduction This luxurious gloss-protecting mask is perfect for colour-treated hair that needs intense nourishment, shine, and protection. Whether you have vibrant fashion colours, classic highlights, or subtle...

Who's it For? Ideal for individuals with dull, uneven, or aging skin seeking to improve texture, tone, and firmness. Suitable for most skin types, including mature and sun-damaged skin. Those new to retinoids or glycolic acid may want to start with a...

Who's it For? Ideal for dry/dehydrated skin Introduction The Alpha-H Essential Hydration Cream is a rich, nourishing moisturiser designed to deeply hydrate and soothe the skin. Formulated with a blend of essential oils, peptides, and bio-active sea...

Who's it For? Colour Treated hair Introduction Don't let life fade your glow! Formulated for dull, colour-treated hair, this colour-protecting shampoo helps preserve your hair colour’s glow. Infused with Glycolic Acid to help laminate delicate...

Who's it For Dry, Dehydrated & Mature Skin Introduction The Alpha-H Golden Haze Face Oil is a luxurious, lightweight facial oil designed to nourish, hydrate, and restore radiance to the skin. Formulated with a blend of nine botanical oils, it...

Who's it For? Ideal for individuals with dry, dehydrated, or mature skin seeking to restore moisture, improve skin texture, and achieve a radiant glow. Introduction The Alpha-H Hyaluronic 8 Super Serum is a lightweight, water-based serum designed to...

Who’s it For? Suitable for all skin types, especially those concerned with dullness, uneven texture, fine lines or congestion. Ideal for skin needing a radiance boost or gentle overnight exfoliation. Introduction Wake up to visibly brighter,...

Who's it For? Body skin that's beginning to show the signs of ageing and/or sun damage on areas such as the neck, décolletage, shoulders and backs of arms. Introduction Infused with Retinol and Glycolic Acid, this lightweight overnight...

Who's it For? All Skin Types Introduction The Alpha-H Vitamin E Serum with 1% Ceramide Complex is a skin-repairing powerhouse designed to protect, nourish, and restore compromised skin. This serum Helps reduces irritation and reinforces the skins...

Who’s it For? Perfect for all skin types, including sensitive or reactive skin. Ideal for those looking to remove makeup and impurities without stripping the skin’s natural oils. Introduction A gentle yet effective daily cleanser that...

Who's it For? Normal, oily, combination skin. Suitable for problematic skin. Introduction A gentle, multi-purpose cleanser tailored for combination and oily skin, effectively removing makeup, dirt, and impurities while balancing excess oil and helping...

Who’s it For? Perfect for all skin types, including sensitive or reactive skin. Ideal for those looking to remove makeup and impurities without stripping the skin’s natural oils. Introduction A gentle yet effective daily cleanser that...

Who's it For? All skin types, particularly mature skin (25+). Introduction A mild retinol serum designed to enhance skin renewal, enriched with antioxidant-rich Australian botanicals to promote a smooth, even, and radiant complexion.  What...

Who's it For? Best suited to normal, dry, or mature skin types—especially those concerned with dullness, uneven tone, fine lines, or loss of firmness. Not recommended for very sensitive skin due to its potent actives. Introduction Wake up to...

Who’s it For? Ideal for oily, combination, congested and acne-prone skin. Perfect for anyone dealing with breakouts, blackheads, or excess shine. Introduction Meet your skin's new clarity booster. Alpha-H Clear Skin Tonic is a powerful,...

Who's it For?  All Skin Types Introduction  A deeply hydrating serum that defends against free radical damage, replenishes moisture, and promotes an even skin tone while strengthening the skin’s natural barrier. Formulated to lock in...

Who’s it For? Perfect for skincare lovers who want precision and performance from every step of their routine. Ideal for applying toners, exfoliating liquids, or removing makeup with extra control and care. Introduction Upgrade your skincare...

Who's it For? All skin Types Introduction A daily hydrating serum infused with a gentle yet potent next-generation Vitamin C that enhances brightness, evens out skin tone, and imparts a healthy glow to your complexion. This lightweight formula...

Who's it For? Anyone dealing with scalp issues like dryness, flakiness, itchiness, or excess oil. Introduction Revitalize your scalp and restore balance with Alpha-H Healthy Scalp Treatment—a lightweight, leave-in formula designed to detox,...

Who's it For? Suitable for normal, combination, and oily skin types Introduction Combining the benefits of a toner, exfoliator, serum and moisturiser in one, ground-breaking formula, the Alpha-H Liquid Gold reveals smooth, radiant-looking skin...

Who It’s For: All skin types, especially dry, dehydrated, or dull skin Introduction Dive into deep hydration with Alpha-H High Tide Water Cream — a refreshing, ultra-light gel cream that delivers long-lasting moisture while instantly...

Who It’s For: All skin types, especially dry, dehydrated, or dull skin Introduction Dive into deep hydration with Alpha-H High Tide Water Cream — a refreshing, ultra-light gel cream that delivers long-lasting moisture while instantly...

Who's it For? All Skin Types Introduction Discover our best-selling Vitamin Serums with this expert-curated 4-piece set, designed to deliver optimal results for your skin. Experience Alpha-H’s powerful serums, formulated to firm, hydrate,...

Who's it For? All Skin Types Introduction A hydrating daily serum infused with a gentle yet potent new generation of Vitamin C designed to enhance brightness, even out skin tone, and impart a radiant glow to your complexion. The lightweight...

Who's it For? All Skin Types Introduction Helps reduces irritation and reinforces the skins defence against external stress's, whilst supporting the skin's natural healing process. Alpha-H Vitamin E Serum is a deeply nourishing and restorative...

Who's it For? All Skin Types Introduction More than just a moisturizer, this powerful daily formula nourishes your skin with essential vitamins to enhance brightness, smoothness, and tone while providing lasting hydration and protection. Its...

Who's it For? All Skin Types Introduction A mild retinol serum designed to boost skin renewal, enriched with antioxidant-rich Australian botanicals to promote a smooth, even, and radiant complexion. It helps protect against visible signs of aging by...

Who's it For? All Skin Types Introduction This intensely hydrating serum is formulated to shield the skin from free radical damage while providing hydration and promoting an even skin tone. It also supports the skin's natural barrier function...

Who’s It For Perfect for all skin types Introduction The Alpha-H Daily Essential Moisturiser SPF 50+ is your all-in-one daytime skincare hero. Lightweight, fast-absorbing, and fragrance-free, this multitasker blends effective hydration with...

Who’s It For Ideal for all skin types Introduction ​The Alpha-H Dawn to Dusk SPF50+ Serum (50ml) is a lightweight, silky sunscreen that doubles as a nourishing serum, offering broad-spectrum UVA and UVB protection. Infused with skin-loving...

Who's it For? The L.A. Girl Brow Pomade is perfect for anyone looking for bold, defined, and long-lasting brows. Introduction Achieve flawless, fade-resistant brows with the L.A. Girl Brow Pomade! This highly pigmented, waterproof formula glides on...

Who’s It For? The L.A. Girl Lip Attraction Lipstick is perfect for anyone who wants rich, creamy color with a comfortable wear. Whether you love bold, statement lips or soft, everyday nudes, this lipstick delivers high-impact pigment with a...

Who's it For? The L.A. Girl Mascara – Black is perfect for anyone who wants bold, defined lashes with long-lasting wear. Introduction Take your lashes to the next level with the L.A. Girl Mascara – Black! This ultra-black, buildable...

Who’s It For? The L.A. Girl Angled Buffer Brush is perfect for anyone who wants a flawless, airbrushed finish. Whether you're a makeup beginner or a pro artist, this multi-purpose brush is ideal for blending foundation, contour, blush, or bronzer...

Who's it For? Those who want to achieve fuller-looking, defined brows Introduction The LA Girl Slim Shady Brow Pencil is your go-to tool for achieving flawless brows. It features a retractable, highly pigmented pencil on one end and a user-friendly...