​The NEW L'Oréal Professionnel Metal Detox Pre-Shampoo Treatment & 500ml Shampoo!

We’ve all been there - struggling with hair breakage, dryness and damage. Did you know that all of this can be caused by metal in the water we wash our hair with?

Metal in water is a common cause of hair breakage, especially for those of us who live in hard-water areas and those of us with porous hair that absorbs up to 2x more water with metal. You may be asking; how do I know if I have porous hair? If you subject your hair to heat and chemical processing, you likely have porous hair. Micro-breaks on the hair surface, caused by daily aggressions like chemical processing and heat styling, lead to porous hair prone to breakage and damage.

New to the existing Metal Detox range is the Metal Detox Pre-Shampoo Treatment, designed to revitalise porous, weakened hair and reveal stronger, smoother and refreshed strands. And it’s now available at BeautyFeatures.ie!

Why Do I Need Metal Detox Pre-Shampoo Treatment?

Metal Detox Pre-Shampoo Treatment features anti-porosity technology. Concentrated with 2% Glicofiller, this active ingredient works on both the surface and cortex of the hair. It coats the hair’s fiber, refilling 1 million hair micro-breaks in just one use, while penetrating deep into the cortex to prevent excess water absorption with metal. This pre-shampoo treatment is the first step in the Metal Detox routine, providing up to 99% less breakage when used as part of the full range. It enhances colour vibrancy and protects against colour fade, whilst detangling, boosting shine and providing long-lasting hydration. It also features a vegan, sulfate-free formula.

Using Metal Detox Pre-Shampoo Treatment:

Simply apply this pre-shampoo to wet hair before shampooing. Its lightweight, concentrated gel texture instantly penetrates the hair fiber. Follow with L'Oréal Professionnel Metal Detox Anti-Metal Cleansing Cream Shampoo 300ml

L'Oréal Professionnel Metal Detox Anti-Deposit Protector Mask 250ml and L'Oréal Professionnel Metal Detox Anti-Deposit Protector Concentrated Oil 50ml for the best results.

What’s more, this routine minimises water consumption by eliminating one rinsing step compared to other pre-shampoos.

What Hair Type is it Suitable for?

All hair types! Whether you have bleached, colour treated, damaged or dull hair, this pre-shampoo is the ideal treatment.

The NEW Metal Detox Shampoo 500ml

As if the new pre-shampoo wasn’t enough to be excited about, Metal Detox have now released a 500ml version of the iconic L'Oréal Professionnel Metal Detox Anti-Metal Cleansing Cream Shampoo 300ml. A winner at the Cosmopolitan Beauty Award Winner 2021 for Best Colour-Safe Shampoo, this gentle yet effective formulation features advanced technology to eliminate water-induced copper deposits. Say hey to a bigger version of your favourite hair hero!

The Metal Detox range was This range was co-developed with professional hair experts, and is backed with 7 years of research and 7 patents.**

** Pre-treatment patent granted in UK. Shampoo patent granted in UK. Mask Patent granted in France, China, US, Brazil, Mexico and Japan.

Order Metal Detox now at BeautyFeatures.ie!