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It’s here! One of everyone’s fave hair care brands have now launched, wait for it, a dry shampoo; Olaplex No.4D Clean Volume Detox Dry Shampoo! Olaplex, best known for their Iconic OLAPLEX No. 3 Hair Perfector 100ml to repair and strengthen weak and broken hair bonds, have been continually adding to their line of hair heroes, and we’re thrilled to share this one with you.Hands up if you’ve been longing for a dry shampoo that doesn’t cause dry, itchy scalp, build up, or white residue, a …

We're absolutely thrilled to announce one of our favourite makeup moguls Ruth Bergin as the Beauty Features brand ambassador! To celebrate Ruth's arrival, we've teamed up with her to ask some of your most asked questions about Ruth's top beauty picks, tips and trips! Q: Hi Ruth! I think this is one we’re all dying to know! Where did it all begin for you? Were you always into makeup? I think many of us remember our first step into the realm of beauty.A: I have always been fascinated …

Thanks to the internet, TikTok trends and multiple sources of information we, as a nation of beauty lovers have become a lot more educated and interested in our hair care and the benefits of using the correct products.We have mastered the skincare element of our self care routines and haircare is our new project, getting our locks to the best standard they can be, so we can look healthy and feel beautiful from head-to-toe.Everyone has their own unique hair types and may need different basic prod …

You've probably heard of Olaplex from your favourite influencers on Instagram or TikTok. The aesthetic white bottles are no stranger to a social media feed, but with numbers for names, it can be tricky to decipher which Olaplex products you should be using, and where they sit in your haircare routine. We're here to help!Le'ts break down the basics of Olaplex so you can get started on your hair journey. Firstly, Olaplex is a bond repairing system. Bonds in the hair give it struc …