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Here at BeautyFeatures.ie, we're passionate about rewarding our much appreciated customers and hope you have the best possible experience shopping with us. Our unique, exclusive loyalty system has been specially designed with you in mind, offering a prolific, members-only programme with the ultimate treats and delights that you won't want to miss out on!Members will earn points to redeem for discounts and hot, premium products by signing up to our Rewards Programme and simply shopping for …

2022 has kicked off in style with the launch of the hair product of the year – none other than Chris Appleton and Color WOW's Money Masque, and we can’t contain our excitement here at BeautyFeatures HQ! Responsible for many a celeb’s major hair moments including Kim Kardashian, Katy Perry, Ariana Grande and Jennifer Lopez, it’s no surprise that we look to the king of hair for all of the latest and greatest tips, tricks and holy grails. As the global creative director with cult haircare bra …

Shower Caps have come a long way. Gone are the days of a shower cap being a ‘plastic cap worn in the shower to keep the hair dry’! These days, shower caps have been redefined from the traditional, flimsy, unsightly accessory and are now being praised as a ‘must-have’ hair accessory! And rightly so!With the cost and time that goes into blow dries, straightening, and hair treatments, it’s no surprise that more and more women are using shower caps to fend off humidity, prolong their blow dry …