Fun & Fashion with FitFlops !

The iconic beauty powerhouse that was Coco Chanel once said “A woman with great shoes is never ugly” and who are we to argue! Sandals and summer go together like a bronzer and a nude lip, apple pie and cream, actually it’s safe to say that sandals and summer are the Batman and Robyn of seasonal fashion statements. And to make your very own statement look no further than a pair of funky, fresh and ever so chic FitFlops!

Touted as sandals for superwomen, our superhero themed piece keeps rolling on, the ultimate shoe for the multi-tasking mum, the contemporary cool chick on the go and even the lazy hazy day walker who spends hours beneath the sun exploring and walking the days away that is in need of a little extra support. There is a FitFlop for every woman!

The perfect marriage of comfort and class, this seasons Spring/Summer 2014 collection is dripping with beads, sparkles and embellished swathes of leather and canvas, celebrating summer in chic South American carnival inspired style. Think samba; think elegance and performance, think craftsmanship and ground breaking technology all wrapped up in beautiful pair of FitFlop sandals or shoes. An innovative blend of fashion and physical fitness fuse into one as your FitFlop features the ergonomically optimised BIOMIMETIX Midsole. Designed to offer pressure diffusion and incredible comfort, the clever team at FitFlop were inspired by equipment physical therapists use to support rehabilitation and deliver post injury muscle strengthening. Intelligent shoes that actually look gorgeous, a little like us really! So what are you waiting for, take a look and find your favourites!

FitFlop #1: FitFlop Flare Pebble

Grab yourself a pair of these jewelled encrusted gems! Flush with rhinestones that dazzle and shimmer and sporting a slim toe post, the FitFlop Flare Pebble is the perfect accessory for daytime glamour or a touch of night time glitz. Featuring FitFlops ergonomically designed Microwobbleboard midsole that delivers supreme comfort, your toes truly will twinkle – and in such style too!

FitFlop #2: FitFlop Aztec Chada

Coming at you in pebble, black and ultra-orange the FitFlop Aztec Chada is simply stunning. Beautifully inspired by the ornamentation of the South American Carnival and decorated with micro mosaics of metal studs for an authentic handcrafted feel. This is the perfect summer sandal with an added touch of glamour. Features FitFlops brilliant ergonomic Microwobbleboard midsoles, with leather lined upper. Style, support and comfort, just what a girl needs! And with summer in the air check out  10 Ways to Look Slimmer for Summer.

FitFlop #3: FitFlop Arena Gladiator Wedge Sandal

On a beach where gladiator meets trend setter, coming soon to a holiday near you! Featuring a classic H shaped upper and ever so soft adjustable ankle strap, the FitFlop Arena Gladiator Wedge Sandal offers ultimate comfort and cushioning with FitFlops triple density Microwobbleboard midsole. Totally on-trend this season as the gladiator has become the must have shoe, and FitFlop doesn’t disappoint. Bold, beautiful and with a modern take, this gladiator wedge will support you in glorious style.

FitFlop #4: FitFlop Super T Suede Sneaker

Sublime soft leather, preppy white bumper, nautically inspired and just so fresh! Almost sums up FitFlop Super T Suede Sneaker in Navy, but we would be remiss not to inform you that every stylish step you take your feet are lovingly cushioned by world class technology underfoot with shoes that are tailored shaped to fit your feet like a glove. Sporty, stylish, comfortable, supportive and oh did we mention sublimely soft?

FitFlop #5: FitFlop Flora

Available in perky pink, classic white, tan and show stopping ultra-orange. This summer is all about your statement, and a pair of FitFlop Flora toe-thong sandals is just the way to make it. Coated with swirling laser cut leather uppers and inspired by the costumes of the Brazilian carnival, this is the perfect shoe for any occasion. Supported by FitFlops original, innovative and ergonomic super cushioned technology (MICROWOBBLEBOARD) that provides instant shock absorption and pressure diffusion look no further for shoes that not only look amazing but are amazing for you. Leather lined and featuring a height enhancing midsole, FitFlop Flora makes a statement of style and support!

Check out the full range of FitFlops here: