​7 Reasons Why You Shouldn’t Wash Your Hair Today!

Are you a shampoo junkie? Do you wake early each and every morning to make sure you get your shampoo and conditioner fix? Did you know that you could be doing more harm than good stripping natural oils and frying those follicles with heat styling tools? Whilst many of us think that washing our hair every day is keeping it in pristine condition it is actually doing the opposite and here are seven reasons to put the Kerastase bottle down and enjoy that sleep in – your hair will keep, we promise!

Reason #1: your colour remains vibrant for longer

Over washing and colour fade unfortunately go hand in hand. As we wash our hair we are effectively opening up the hairs cuticles, which is what colour grabs onto. So by opening and washing the hair every day you are actually losing double the amount of colour you would if you only shampooed every second day. Who would of thought?

Reason #2: grease is good

The world’s leading hair stylists’ love to style on a second or third day. Why? Because the hair holds more traction and has more texture. If you find that your curls fall limp and shapeless and that your sleek ponytail is looking more sad than shiny it’s because it’s in need of a little grease and dirt to maintain and support hold and movement. Great for those who are time poor and hair conscious!

Reason #3: hey shampoo leave those oils alone

Your scalp is the ultimate producer of natural oils. By washing every day you are stripping the scalp and hair of these beautifying and vital oils, promoting dry, brittle and lifeless hair. If you gradually space your shampoo days out you will find you need to shampoo less frequently as your natural oils will be restored.

Reason #4: you can actually tame the frizzies and promote shine

Did you know that if you suffer from frizzy hair and you indulge your tresses in a daily wash, well you could be enabling the culprit! When your natural oils are allowed to generate this will in turn create more shine and will hold down flyways and tame that pesky frizz.

Reason #5: you can put that straightener away

If you wash every day there’s a pretty good chance you are following up with either a hair dryer or oil zapping straightener. That’s a hefty amount of heat damage being inflicted on your stressed tresses. If you wash less, you’ll need to style less, meaning fewer split ends, heat damage and dehydrated locks.

Reason #6: it’s all money in the bank

An effective and quality hair care routine includes shampoos, conditioners and hair masks, and this isn’t necessarily cheap. By using them every day of course it makes sense that they will run out quicker, and by spacing your days out your products will last twice as long by using them half as much. It saves money that could be well spent on…..a Clarins facial serum or foundation or a……

Reason #7: wave goodbye to product build-up

Many of us wash our hair religiously thinking it will be oily and greasy if we don’t. But that oil and grease in question could be as a direct result of product build up rather than missing a day of fragrant lathering. Residue builds up from the shampoos and conditioners making the hair heavy and limp, though it may take a little adjustment and time the less you wash you’ll definitely notice less oil and grease.

So this is where the new collection from Kerastase comes in, Kerastase Discipline has been created to keep your hair frizz free for up to 72 hours and showcases its unique and innovative 12 week blow-dry effect. Smooth in motion, fluidity and anti-frizz are some of the key benefits delivered by this exciting, innovative new addition to the Kerastase stable of luxury, quality hair care products and treatments. Check this out:

Kerastase Discipline Bain Fluidealiste (Cleanse)

Delivers a 12 week blow-dry effect when used in combination with the complementary Kerastase Discipline range. Perfectly suited for all unruly hair types this hair cleanser boasts a much sought after technological advance- the ability to cleanse whilst evenly distributing the shampoo without weighing down the hair. Hair looks more beautiful, smoother and more fluid for longer.

Kerastase Discipline Fondant Fluidealiste (Treat)

This beautifying conditioning formula nourishes your hair enhancing its fluidity of movement, and leaves it gorgeously smooth with a 12 week blow-dry effect, when used with Kerastase Disciplines full collection. Your hair is designed stronger, silkier and more vital than ever.

Kerastase Discipline Maskeratine (Transform)

Delivering the innovative 12 week blow dry effect this smooth in motion masque offers a true hair transformation. Creating shine, fluidity and providing maximum anti frizz your hair on rinsing will be beautifully softened and nourished. Creating the perfect environment for styling or for the use of heat styling tools.