Bestsellers

Who is it for? Dry Hair Introduction Daily shampoos can zap moisture out of your locks. Fortunately, it only takes a minute for this intensely hydrating Recovery Conditioner to come to the rescue and inject life back into dry, frizzy tresses. Delivers an...

Who is it for? Blonde, bleached, double-processed or high-lifted blonde hair. Introduction Gently cleanse your highlighted hair with sulfate-free Joico Brightening Shampoo: a satisfying experience that lifts away dirt and oil, restores hair’s...

Who is it for? Fine hair Introduction A conditioner specifically designed to add volume and bounce to fine hair. Fuller, thicker, bouncier hair Provides long-lasting humidity protection Instantly adds shine Adds instant body without weighing...

Who is it for? Blonde or highlighted hair Introduction This deeply nourishing Brightening Conditioner combines the lightness of a lotion and the power of a serum, instantly reviving blonde hair without weighing it down. Each highlighted strand is...

Who's it For All hair types, from fine to coarse Set Contains: Joico - K-Pak Shampoo 300ml Joico - K-Pak Conditioner 250ml How to Use: Shampoo: Shampoo and rinse out Repeat if needed Conditioner:  After shampooing, apply to hair...

Who's it for? Blonde hair Introduction You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay...

Who's it for? Blonde hair Introduction Nourish and neutralize in one brilliant application of Blonde Life Violet Conditioner, the color-balancing formula that gives cool blonde hair everything it needs—shine, hydration, and protection–while...

Who is it for? Dry hair Introduction The Joico K-PAK Chelating Shampoo is a deeply detoxifying shampoo which clears the way for shiny, bouncy, healthy-looking hair by gently, yet effectively removing the dulling buildup and impurities that styling...

Who is it for? All hair types, from fine to coarse Introduction: K-Pak Shampoo makes cleansing the first step of a complete reconstruction process specifically designed for hair damaged by thermal styling or harsh chemical services. Joico K-Pak Shampoo...

Who's it For? Colour-treated hair Introduction At a loss for gloss? Meet your hair’s daily “lust-have” for gorgeous colour vibrancy and swoon-worthy shine! With a brilliant formula that’s “just light” for fine strands,...

Who is it for? Damaged hair Introduction Intensive, bond-strengthening conditioner that replenishes strength and moisture balance. New SmartRealease Technologycontinuously releases hair-restructuring Rosehip Oil, Arginine, and Keratin. When used...

Who's in for? Fine hair Introduction  Super charge your hair with our game-changing styler. Fuller, thicker, bouncier hair 24-hour style retention* Provides long-lasting humidity protection* Instantly adds shine Easily add lasting lift and body...